Have you heard the Frank Kern, he's a well known direct response internet marketer and he's famous for creating some really high grossing internet marketing campaigns. And just to give you an idea, he has launched many products but his most successful marketing campaigns are the annihilation method. Dating Advice for men generated $1.4 million in orders in four hours. Frank's pipeline profits email campaign generated 3.1 million in orders in less than 24 hours. And his biggest and most successful launch was the stomper net launch, which generated 18.3 million in orders in less than 24 hours. Just by looking his results we can conclude that he knows a little bit about copywriting in the context of direct response marketing.

Now we will have a look at the letter here. wrote in 2013, and examine closely the psychological principles used in this letter. Let's get started. Would you like me to personally double, triple or even quadruple your business for free? A crucially important part of any sales piece is the headline. If you haven't mastered headlines yet, go ahead and do it.

This skill will really help you get more clicks, grab attention and ultimately increase the return on your investment simply because more people will read your copy. Directly friends, I'm looking for a dream client that I can bring in massive windfalls for if you are that plant, I'll personally work with you one on one in your business and help you double, triple or maybe even quadruple your revenue for the next 12 months. That sounds very specific. You pay nothing out of Your Pocket ever. The reason he does that is simply because he's killing an objection early on, that people might have such as well, you may be able to double or triple quadruple my business, but you would charge me an arm and a leg for that service. Here's why.

The first thing I'm going to do for you is to personally help you create a strategic plan to bring in immediate money. There is no charge for that. And it only takes 45 to 90 minutes for us to do together. Again, there is no charge for this. Afternoon doing this type of thing for almost 14 years straight. I've gotten pretty good at fast results.

He uses his experience here to prove that he really has the ability to double, triple quadruple your business. This is kind of social proof he can deliver on his promises. Anyway, I'll even do most of the heavily lifting for you? Shouldn't it be heavy lifting for you? Anyways telling you exactly what to send, how to position your offer and how to bring in back end money as well. One of these three things will happen.

First, you have the plan you decide to implement it on your own. If this is the case, I wish you the best of luck and ask that you keep in touch with me to let me know how you're doing. Second, you love the plan and ask to become my client. So I can personally help you execute maximize in profits from it ASAP. In the unlikely and unprecedented event that you feel like you wasted your time I will send you 1500 dollars is payment immediately. No questions asked.

Your time is your most valuable asset you have and I respect that. Okay, not only does he remove the risk, but reverse it quite boldly as you See, the closest thing to free money you will ever see. Here is how it will work here he explains exactly how the process of working with him for free will look like. I finished the file so you can read the whole copy by yourself if you want. So why should they offer it? Two reasons.

It is absolutely crucial you give believable reasons. He talks about his big promise 1500 dollars. Nobody offers that meaning he's positioning himself as the top marketer. Nobody does what I do, nobody is as bold and confident as I am. My promises are. Over the past six years I've generated over $47 million in sales for myself in my private clients.

This is why I'm sought out by celebrity entrepreneurs like Tony Robbins, best selling authors like Neil Strauss. Television personalities like Dean grassy OC in just about every business guru, you can name it what is that it's social proof again. Then he talks about who this offer is for. Here is what I want you to do next, we're getting close to a crystal clear call to action. I'm also going to ask for a real person deposit of $750. Don't worry, I could care less about your $750.

I'm just using it as a filter to keep the time vampires in Bay. He goes on and explains why he goes on and explains exactly what prospects need to do. Here's what will happen after that. warning time you see factor, urgency and offer that is limited in time. This opportunity is trimly limited because of the intense one on one time needed in order to provide you with results. If you feel like this is the right for you click here, leave your application and let's talk talk soon Francoeur.

Okay, that was the letter A few important points number one clear communication. I got every part of the sales letter number two clear reasoning for every action that he asks his prospect to do. He has a solid reason why, for example, I'm going to ask you for a real person deposit of $750. Don't worry, I could care less about your $750. I'm just using it as a filter. Number three social proof.

He talks about very famous entrepreneurs whom he had worked with in the past. Plus, he shares his experience 14 years and in $47 million. Number four risk reversal. quite bold a promise here. You feel like you wasted your time I'll send you 1500 dollars is payment immediately. No questions asked.

Your time is your most valuable asset you have and I respect that. Can you feel the positive attitude here we've talked about no hard feelings No pressure. Number five, urgency. warning time is a factor. Six his Offering general is irresistible. Would you like me to personally double, triple or even quadruple your business for free.

Number seven positioning. You love the plan and as to become my clan so I can personally help you execute maximizing profits from it ASAP. You are the one asking to become his clan, not he. Okay, these were the takeaways from my short analysis. If you're interested, go ahead and read the whole letter. And you can even find more psychological triggers.

Remember you've gotten pair of eyes when reading marketing copy. Thank you for watching