Real Life Examples of VOC Capture on Social Media_Part 02

The Voice of Customer (VOC) Techniques Impact of Social Media on VOC techniques: Real Life Examples
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Transcript

Morton's Steakhouse. While waiting for takeoff in Tampa, Florida, Peter Shankman jokingly asked Martin Steakhouse to deliver a porterhouse steak when he landed at Newark Airport. While departing the Newark Airport to meet his driver, he was greeted by a modern server with a 24 ounce porterhouse steak, shrimp, potatoes, bread, the works, a full meal, and no bill. When you think of the logistics of pulling this off, it becomes even more impressive. The Community Manager needed to get approval and place the order it needed to be prepared and then driven by the server to the airport to the correct location and at the right time. All in less than three hours.

Some of the comments on Peters post suggest that this isn't an anomaly. Another reader shares his experience of ordering a baked potato and getting a full seek meal delivered and for free. What Waterstones man logged in London bookstore. While every customer comment is important, some are going to be a little more urgent than others, like locking a customer in your store. This happened to David Willis last year at Waterstones Trafalgar Square store. He tweeted, I have been locked inside of your Trafalgar Square bookstore for two hours now.

Please let me out. Not surprisingly, this tweet went viral with 16,000 plus retweets and 12,000 plus likes because someone was moaning During Waterstones Twitter account, they were able to tweet 80 minutes later that they had freed their previously captive customer. Imagine how this could have turned out if Waterstones customer service had stopped listening for the day. JetBlue feeling the customer's pain during a four hour flight? As I well his seat back TV, gave him nothing but static. While the rest of the passengers had normally functioning screens.

How did he respond? He tweeted a complaint to JetBlue nothing inflammatory, but he was clearly disappointed. How did JetBlue respond? While they could have made an excuse or even ignored his tweet, they didn't. They took his side and empathized with him. Oh no, that's not What we like to hear, are all the TVs out on the plane or is it just yours?

After he confirms that it was just his TV that was out the response. We always hate it when that happens. Send us a DM with your confirmation code to get you a credit for the nonworking TV. Not only do they imagine his frustration, but they also offer him a credit for his trouble. What was the result? Just 23 minutes after his complaint, he tweets one of the fastest and better customer service JetBlue thanks and Happy Thanksgiving.

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