Gregory and Henry were sitting at their desks across from each other working over the solutions they'd come up with to prevent loss of cash flow in their small business. They were frustrated by their inability to choose the best solution until Henry suggested they use a paired comparison analysis, which would enable them to set out their solutions in a chart and compare them in pairs Gregory and Henry assigned preference values to the pair's and categorically worked out which solution was the best solution. In the end, Henry was glad they'd work together to discuss and lay out their preferences and that they found the best solution to save their business money using a financial analysis.