In our last lesson, we'll look at how to measure your success. Know your numbers and know your analytics. Every week, set a block of time, even if it's just for 10 minutes to review the previous week's email deployments. Over time, your data your trending, it'll just become natural to you. And then you'll be able to see very quickly when there's been anomalies. You can also set the same rule when it comes to your website analytics or any of the analytics that pertain to your company.

Also set goals because teams with goals are always more successful than teams without them. This can be as simple as grow your list by 35% by the end of the year. Increase your open rates by 5% by the end of this quarter, or increase your click through rates by 2% by the end of next quarter. If you do support a corporate structure there are a few things you should always include for the business owner for each email campaign. You'll start with a confirmation the day of the email deployment, which includes a copy of a final and attached deployed email, how many recipients it reached, and perhaps if it was a sub segment of your total audience, specify that sub segment and specify how many people it went to. And then confirm when you'll follow up with initial results.

Typically, it'll be a week or two after the deployment. One to two weeks later, you'll report back on things like the open rate, click through rate, the test results and any winners of a be testing the total revenue or how it measured compared to the goals of the campaign, and then any general insight of how the campaign performed. So how did it compare to other campaigns that you ran? Did it perform better than usual and if so, why? Do you think it outperformed your other campaigns? as well, I think it's always a good practice to include any recommendations you may have for the next campaign.

Good email, marketers will typically report back on the first four points. And depending on the business owner, they may also include the deliverability rate and perhaps the unsub rate. But great email marketers will also include insights and tell a real story about how the campaign performed. Remember, you are an email boss. email or direct marketing should really be treated with care. It is a privilege to be allowed into someone's inbox, treat it like an in person meeting, and you're the salesperson and your customer or potential customer has agreed to meet you face to face.

So think about things like how are you going to show up? What kind of value are you can bring to this really busy person's day. deliver on expectations, maybe even surprise and delight, but ultimately provide an overall excellent experience every single time. Thanks so much for watching you guys reach out with any questions and please leave feedback. I would love to hear from you have a good one.