Subject lines, the key to getting an email opened. What I think could be the one thing that's more important than your subject line, when it comes to getting an email opened, is how engaged a person is in your brand. Let's take a look at three scenarios and three types of customers. You've got, you're highly engaged, you're moderately engaged, and then you're somewhat engaged or lowly engaged. Maybe they just signed up for a one time offer something like that. With your highly engaged folks, you know, they're likely to open all of your emails.

Why wouldn't they write they love you. But with your moderately engaged, they might be a little bit indifferent. So your subject line in this case will certainly push her to open your email. But even if it doesn't, she's not going to unsubscribe. And then there's this guy. Now but then again, he unsolved because I was simply spending too frequently.

But in these cases with your low engaged folks, you want to make sure that your subject line is bolt, you know, give them immediate value and absolutely do not bait and switch. Don't use free, especially as the first word in the subject line. Don't use anything like a triple x or dollar sign. If you bait and switch and you lose trust, you lose a customer. Writing in caps, you're not screaming at people. And also we have a better time as humans reading lowercase.

And please don't be lazy and use the same subject line all the time, because that's really boring. Don't leave subject lines to the last minute, which is oftentimes the case understandably so there's a lot going on in email. In terms of the duelist I once read, we should spend 30% of the entire copy creation time On the subject line alone. So apart from brand affinities and subject lines will make or break whether your email gets opened, I have to agree that that is excellent advice. The definition of explicit is to state clearly leaving no room for confusion or doubt. Or you have two to three seconds for the average person to decide whether to open or delete your email.

So keep it easy. emoji usage when appropriate for your brand evokes emotion quicker than words do a picture's worth 1000 words, because our brains process images a lot faster than processing words. Name usage either in the subject line or the preheader text. We love seeing our own names. So that's why this works. Subject line tests are easy to conduct and will give you good insights about your audience.

You just have to make sure that the ones that you do test are wildly different in order to get the cleanest data back since small variations really won't produce a big difference, and it'll be difficult to understand which subject line actually performed better. As a side note, if you wanted an additional resource for how to write really good subject lines, there's a good Skillshare class called How to Write crazy good headlines by a gentleman named Derek Franklin. And I think that a lot of the stuff that he provides in that class can absolutely be applied to email subject lines as well. So check it out.