In this class, you'll learn the best day to send your emails and how often you should send them. We'll cover how to ensure your email distribution list is clean, and made up of real people who actually want to hear from you. The do's and don'ts of subject lines and why they matter so much. What kinds of tests work best so you can identify trends and insights to have the best performing email campaigns. And then we'll wrap up with looking at metrics to monitor to make sure that you're on the right track. Now in reality, there is a ton more to cover in email marketing, like marketing automation, which is basically getting technology to perform repetitive tasks that you would otherwise have to manually handle ESB s or email service providers such as MailChimp, which many of you may use, there are pros and cons to many espys and this is a really critical decision to make terms of choosing which one to go with, I would recommend one of the biggest factors be really strong client support, because in the future as your business grows, you will need it.

Creative and design, which is one of the most important aspects trigger or transactional emails such as welcome emails that somebody will receive when they opt in to start receiving messages from you brand building emails. So a main goal of email marketing is to get the recipient to click through to the website or the app. But today, more people are reading on mobile phones and click through rates aren't as high on mobile compared to when viewing emails on desktop. So this changes the goal of emails. Sometimes it is simply just to make an amazing brand impression and create a great experience for your customers. preference centers.

For instance, let's say you have a clothing brand and some of your email subscribers only Want to see your women's clothing line versus your men's or you can set up frequency preferences. So if you send email, say once a week, but some people only want to hear from you once a month, that's something that you can do. There are a lot of ways you can slice and dice your overall audience based on their preferences, which leads to segmentation which doesn't have to mean you're splitting your audience based on their preferences. You can split them up by their geographic location, or even based on their device type, dynamic content that is serving up different content per user based on their past behavior or their interests. This one is a huge game changer when used really well and can really increase engagement. List Building as a growing small business, a freelancer or even a corporation.

This is really important to your success. sass and growth, personalization, which goes beyond just using someone's first name and the email subject line, for instance. deliverability is really important because not only do you want to make sure your emails are being received, but if you run a low deliverability rate that could trigger the ISP or the internet service providers like Gmail, and they can flag you as potentially being a spammer. Which leads us to our last point, spam and GDPR, which is the general data protection regulation. This has been described as the most important change in data protection in the last 20 years. So if you're not familiar with it, it's probably a good idea to get familiar with it.

So there's so much more than this. My high recommendation is to stay on top of various topics in email marketing, you can just Google it and read articles from time to time, you know, the more you amass knowledge, the more you'll be able to understand how best to apply the various aspects of email to your business. A lot of the marketing automation or ESP platforms are great resources to learn more. A couple of other good suggestions are a company called really good emails. And then another one called marketing experiments, which is absolutely excellent. So as you can see, there is quite a lot going on in the email marketing sphere.

This list definitely doesn't cover it all. But for the purpose of this class, we will be sticking to our high level overview and focusing on these top five areas which have consistently come up in my email experience to date. So let's get started.