Your brand deserves to be seen. And we're here to make that happen. With all the details squared away on your brand and product, you're on track to getting a sample in your hands. This process can normally take between six to eight weeks. So it's important to use this time effectively and start developing a platform where others can see your products, follow your brand and hopefully make a few purchases. The process of reaching your audience can be described in three steps, the pitch, the platform and the purchase three piece, we'll start with step one, the pitch.

So you have your brand visualized, but how would you put into words, this is the pitch one or two sentences should be all you need to describe your brand. And what sets it apart from the rest. This might seem on the short side, but the quicker you're able to describe the distinguishing features of your brand, the quicker you'll capture your audience's attention. This is called the elevator pitch. And there's quite a science to it when writing the pitch for your brand, Focus on what you do and what separates you from the competition. Take for example, the pitch the clutch made.

This covers what we do and what makes us unique. Develop a pitch that causes this information and communicates your goals effectively to your audience. Try writing a list of 15 to 20 adjectives that you would use to describe your brand and keep it handy. What do you think comes to mind when someone's observing your brand at a glance? Does your brand have a focus on sustainability tech. If you haven't come up with a name for your brand yet, now's a good time to cover that too.

You want to name squared away at this point so you can land on a handle for social media. The list you come up with here can help you get started. And it helps to have kind of a product to make in the name too. Once you have a name and pitch established, you're well on your way to setting up the platform and social media. Let's get that started. Moving on to step two, apply form.

Well, there's no limit to the number of platforms you choose to publicize your brand on. The one we found generates the most engagement is Instagram. We'll be using that as an example. When creating an account for your brand, be sure to set up a business account for access to resources on analytics. This will help you keep track of where traffic is coming from and how. During this stage, it's important to cover some market research.

Take a look at the competition you're up against, and how they handle their social media presence. You can gather some data on the price points of these brands, so make sure to take note, it can be helpful to keep tabs on these brands and the audiences that follow their platforms. You want the output of your platform to be consistent and reliable, clearly communicating the personality of your brand. Remember those mood boards you set up earlier? These can serve as a valuable resource of content for your platform. Make it a goal to upload a set number of posts per week, and set goals for engagement, that list of 15 to 20 adjectives from earlier as a great starting point, but the kind of hashtags you want to use in your posts, and the content of your mood boards can help guide this to step three, the purchase.

In the end, the goal of your social media platform is to point your audience towards your products, generating sales and converting interested consumers into dedicated fans. With your Instagram running an active you've hopefully gotten a sample on hand, after six to eight weeks and you're gearing up to release your product to the public. A high quality photo of your product can make a huge difference. So once you have a sample you're satisfied with setup some product shots with lighting and a background that helps set the tone. dedicating some effort towards capturing that perfect product shot can go a really long way. So get a hold of a quality camera or professional photographer to get your question.

Motion started on the right foot. Here's a little tip, consider ordering a salesman sampling once your first sample is approved, this would be an order of five to 10 samples that you can use to send out to purchasing agents at retail stores, bloggers, influences MPR agencies. Getting a reaction to the sampling can help you pin down how many bags you should have in your initial order. A common minimum order quantity, or M or Q is 50 plus units, but it can vary based on how many people you've reached through social media and your first sampling. Keep in mind that when you have the hundred bags in your living room, you're going to want a couple thousand followers wanting to buy them Shopify and Facebook to dominating forces and online sales. So be sure your products are available on here or your own site.

If you're interested in setting one up. A home page for your brand can really help retain consumers interest in it, providing a space where you can go into further detail on your products for those looking to learn more. Early on, you can create a landing page to get it started and announce a release date. Instagram has resources for sales as well and it can benefit you greatly to take advantage of these two. Marketing and audience engagement can be a challenging process. So be sure to stay active and focused on market research during this stage