Lesson two, creating the brand. So, you started thinking about the kind of direction you would like your brand to head and this is the stage where you're ready to start visualizing your brand. The first step to doing this is by finding some visual references and building your mood boards. How do we do this? Pinterest is our go to platform for brand visualization. The categories you will research for your brand, or demographics, places and spaces, quotes for your brand objects for your bag.
And as you start to think more about your target audience visualize things such as maybe what kind of food your audience would eat. Let's get started. If you haven't already, start by creating a Pinterest account, you can log on using Facebook or Google. Once you've set it up, you can start searching for topics your brand represents. When you find something that you like creative, bored conceived there. Let's go through what some of these boards might look like.
What demographics and looks when developing your brand, it's important to think about your demographic. What is your audience look like? Who do you want your brand to appeal to? Think about the age range of consumers your see your brand's products appealing to? What kind of jobs your target audience might have. What's their sense of style?
Like? Will your brand have products that would fit into their wardrobe? These are important questions to ask when visualizing your demographic. To places and spaces. Where do you see your products going? To the gym, the beach, a coffee shop firework.
What about a night out? The environment your accessories will find themselves in is influenced heavily by their intentions. Whether they're meant to transport tools for the trade, supplies for the family, things like that. It's also important to visualize what these environments look like. Are they sleek and modern, weathered and rustic. As you gather environments for your brand.
Curate the kind of aesthetic you see your brand having three objects for the back, it's time to think about what kind of objects your product will be carrying. This might be determined by the product size and function. But when visualizing the contents of your product, it's important to curate an aesthetic here as well. Find products that appeal to you and reflect the aesthetic and attitude of your brand. Find objects that would compliment your products appearance and tell a story about the person who owns them. Number four quotes.
Gather some quotes that will reflect what your brand represents the message you want to give out to the world. Think about the attitude you want your brand to have. Is it about empowerment, creativity during your own thing, Gather quotes that represent your brand's attitude and consolidate them in your board. Number five, food. Yes food. This has more to do with getting a feel for your audience.
Another way of representing what your demographics daily life looks like their daily routine, and how your product reflects this is your target demographic, a health nut, a commuter. Thinking about these details will help you narrow down who your consumer is and how your product can be incorporated into their lives.