Call the radio show host by name. This is always a very good tactic. Now for a start. It's common courtesy, but in most cases, it gets you on side with a host as well. And that can mean the interview will be conducted in your favor. It can make the experience so much more pleasurable for everyone, and that includes the listeners.

They'll pick up a relaxed vibe in the studio. And that means that hopefully, they're listening more intently