Confidence and professionalism are two key traits. When you front the media, you have an important message to get across. But if you don't do it confidently, and in a professional manner, the impact will be lost. Your company share prices have dropped. What more can you tell the shareholders? Womack?

Yeah. Things aren't going too well at the moment. Yeah, what can I tell you? I guess we could turn we're going to turn things around. Not good. I'm sure lack confidence wasn't convincing.

This is how it should have been done. Your company share prices have dropped. What would you like to tell the shareholders? Well, what I can tell the shareholders is that things will improve it may be next month. It may be next year but things will definitely turn around. a far better performance short to the point forthright and positive.

Very good.