All right, let's dive in to seven habits of great email marketers. If you're wanting the email marketing mindset, then this is where it starts, actions shape your thinking. So these seven habits will get you get you where you need to go. So habit one, always add value, every message you send has to be worth reading. If you've feeling like you're having an off day, then I invite you to dig deeper and write something even better. The great thing about emails is that with a bit of practice, we can write you write a really good one in 10 minutes.
Like it doesn't have to be more difficult than that. But it's better to write an amazing email. When that really inspires people or entertains people or clearly explains the value of your offer, then something that's sort of half hearted. If you're always adding value, then over time, your list will trust you more, they'll respect you more your list will grow. Your list will become more profitable for you. It's not the sort of place where you can get away with sending anything that you're not really proud of have it to focus on success and forget about losers.
So here's a situation for you. Imagine that you notice that someone has subscribed to your list, they've downloaded the bribe that you're offering to kind of hook them in. And then 20 minutes later, they unsubscribed. Now, the temptation for some people might be to get upset about that, to start thinking about what they've done wrong, how they could get that person to stay, whether they need to rethink their bribe, make it even better. Forget about that. Forget about people who don't want to be there.
And don't worry about people who subscribed to your list just for the free emails just for the free bonuses, whatever. What you want to be focusing on the people who are actually buying who are following through with your call to action. You want to be focused on people who are putting money in your bank account, the people who are using your products and services and feeling better about themselves, changing the world, whatever it happens to be. You want to focus on the successful people. target your messages to the people who are buying from you. Forget about everyone else.
Because if you try to cater to everyone else, you'll make them happy, but you'll be wasting your time. Habit three, learn from the best. You want to figure out who the best email marketers on the planet. And so quick googling will get you some strong opinions on that. More than that, you want to find who the best email marketers you know, in your niche. You want to figure out what people are already doing and already doing well, partly so that you can learn from their examples, partly so you can figure out which of their examples you don't want to use for yourself because it's Right fit and what you could be doing better than they're doing.
No email marketer, no marketer of any kind, is happy to just coast with what they've got the really good ones know that marketing is always changing, which means you always need to be learning always need to be experimenting. So really dig deep. Figure out what other people are doing. And see if you can figure out how to apply it within your own marketing strategy to actually schedule in some time to research what other people are doing the successful ones that is habit four, find your unique voice, because I said to figure out what other people like the successful people are doing, but that doesn't mean you imitate them. There's there are two big problems with imitating other people. First of all, it doesn't work.
You try to write like you're someone else like you. You're you're trying to adopt someone else's persona. Your writing is clumsy. It's awkward. It's transparent. It doesn't feel right.
People notice people leave. The second reason is that it's way harder than just figuring out your own voice. Figure out how you speak conversationally. Are you really upbeat and excited and happy? Are you kind of a bit crotchety a bit cynical a bit sort of rough around the edges. What phrases, what unique expressions Do you use that other people, like, just find really charming.
Write your emails, how you speak. It is the single greatest writing tip you'll ever hear. It's probably one of the only ones you'll need. And it'll make everything else so much easier. And people will do amazing things for your brand because people will recognize your voice. And your voice, you know, in time becomes quite quite an addictive thing to keep listening to.
Habit five, be reliable and consistent. If you say you're going to send five emails a week Send five emails a week. If you say you're going to offer value or even implying you're going to offer value in every every message, which you should have at one, then make sure you do that. It doesn't matter how clumsy you are with business doesn't matter how clumsy you are with marketing, if you are consistent, if you are reliable if people know what to expect from you, then if you live long enough, you will eventually succeed. This is very important to be consistent. And this is an email marketing is very much a long term game.
Habit six is to sell. Now you'll need to figure out your own sort of selling strategy and we'll talk about that in a later video. But you'll email marketing is there to sell is to sell an idea is to sell a product is to sell a service and you don't want to be afraid of selling I see this a lot in email marketing, even from some people who should know better. They send a lot of valuable content 10 out to their list for free. And then they're kind of nervous about asking for a sale. The whole point is to be asking for sales.
The whole point is to be inviting your readers to improve their life by buying your product, or hiring you for their services. And if there's someone on your list who doesn't like being sold to all the time, if they only want the free content and being sold to once a week or once a day, whatever it is, if that's too much for them to handle, then they'll leave they'll opt out of your list. And that's good writtens go back to habit to only focus on those people who are happy to be sold to habit seven just to round out the list is to keep growing your list. keep growing the community because no matter how good you are, no matter how amazing your messages are, no matter how enticing you're you're entertaining and informative and whatever. No matter how CUDA, people are going to opt out, they're just going to decide that they are in any phase of their life, whatever they're going to opt out.
Which means even if you want to keep your list the same size, you need to be recruiting more people, you need to be enticing more subscribers onto your list. And it's not just finding anyone remember, because not all subscribers are created equally. It's about going out there to where your ideal clients and customers are to the forums to the groups. And if the rules of these groups allow you to put put a call for subscribers, tell people about the bribe they are offering and explain that all they need to do is hand over their email address, direct traffic to your email signup page. It's a really good way to even if you just want to keep your list the same size, let alone grow. It is really important that you invest some of your time into this