Your greatest asset with email marketing, you might think that your products are useful and they certainly are. Your offer is highly relevant. You might think that your your website and your brand and your your messaging and your voice, like all of these things are useful. All of these things are relevant. But your greatest asset with your email marketing is your subscribers list, your email list, the list of emails people have given to you, and have given you the permission to send emails. Now, this this is what it's all about.

This is the heart of email marketing. This list is everything and keeping it as good as you as you can make it will make all the difference in your email marketing. So what are some things you want to keep in mind? One of the things that a lot of people focusing focus on is growing the list making it as big as possible. Now, size matters, it absolutely does. If you have a list of 10 people, then all things being equal, you know, make fewer sales and if you have a list of 10,000.

But don't be seduced by size alone. A big email list is not necessarily better. In fact, a big email list can have all sorts of problems with it. For example, a big list will in theory, lead to more sales will also lead to more spam complaint, more people harassing you people sending you spam, like people, all sorts of all sorts of other issues. Because what matters far more than the size of the list is the quality of the people on it. I like to think of your email list as being like a community.

That's a very strange community because the members of the community don't talk to each other. You as the leader, as the spokesperson, talk to all of them. And maybe one or two of them will reply every now and then. And that's good. It's always, it's always great to hear from people. But you are the one who's the leader, the spokesperson, you're communicating out to everyone.

And that's the main bit of communication that happens. So if you think of this in terms of a community, that makes you an incredibly important person, in this community, the sorts of things you say or do the sorts of things you don't say don't do, will set the culture set the norms for this community, more than probably anything else that happens. So you want to ask yourself, yes, you want more people on your list than fewer people. But what sort of people do you want more of? You don't want the sort of people Who will buy your product and then refund it? Or buy it and then complain about it online?

Or buy it, and then never use it? Because, okay, you've made a sale great. But I assume that you're after more than just a sale. You want to sell something to someone and have them just transformed as a result. Maybe you're offering something big, like it's like it's a coaching package or something. Maybe it's just a cool little fork that's more effective than a normal fork.

I don't know. But you are trying to transform their life in some way. And isn't it better to have someone to actually buy your product, to use it, to rave about it to send you written testimonials to come back and buy the next thing that you offer? To to let you know that you have helped a life either in a small way or a big way. This is the sort of community you're trying to cultivate. Not just a bunch of ATMs that are dispensing money into your bank account, but a third Driving community of people who are getting better results out of some part of their life, thanks to your services thanks to your product.

And even within that, that's just focusing on purchasing decisions. However, think about who it is that you're actually making your offer to. Because it's important to know whether your readers are music fans, because hey, maybe you're selling music. Maybe they're single parents, maybe they're struggling entrepreneurs who are just really hungry, to take their business to the next level. whatever it happens to be, that's, like if that's your ideal clients, your ideal customer in your mind. And your ideal community is a group of people like that.

People who are eager for whatever it is you provide, and you can really help them then that's who you need to keep in the back of your mind. You're cultivating your email marketing strategy and your messages. Because if you're the most important person in this community, then you need to be talking as if the community is adhering to your norms. If you're selling services to struggling entrepreneurs, then you want to talk to people, as if they're struggling entrepreneurs as if they're, they're following their dreams as if they're ambitious. And all they need is just a little bit of help a little bit of technical refinement along the way. You want to talk to them as they actually are, or actually, as you actually imagine them.

This will drive off a lot of people who don't fit, that's fine. But the people who do fit the people who are genuinely struggling entrepreneurs who are happy to use your service, then they they will feel like you're speaking to them. They'll feel like you have a connection with you that they struggled to find with anyone else. And when you have This they'll feel like they're in the right place they're on the right list and that you have the the solution that they need. It's a really good place to be. And keeping this in the back of your mind.

Shaping your community is one of the most important ways you can cultivate and strengthen your list. making it bigger is far less important than making it better.