Okay, moving right along next, websites, who doesn't have a website? Right? Everybody's got a website. So let's take a look. Just in case you're still wondering how valid It is to be online. Let me give you some statistics.
According to a report from Goldman Sachs, the report predicts that an additional $50 billion of sales will migrate online over the next four years. So you need to be there. Hugo Boss, the German brand started transitioning Hugo boss.com from a ecommerce store serving just the Western Europe and United States and China to serving the entire world. In the the fashion industry, chief marketing officers CMOS are being replaced by Chief customer officers and Chief Digital Officers with a deep technical knowledge and expertise. Today's Marketing Leaders must have experience that only in creating print campaigns, which we talked about, but also in digital advertising. And as a search engine optimization.
We'll talk about that later. And email marketing and predictive analytics. Which brings us back to websites. So let me say this, make your website a powerful marketing tool. Okay, pick an awesome business name. Make sure your domain name is easy to remember and fun To say, because if it all goes well, people will be saying it often craft a high impact homepage.
The photo on your landing page is the first thing that visitors will see. So it needs to be a killer image. Then you add content, keep it clean and simple. Don't confuse you confuse you lose. Remember that images are the model usually translates into more sales, and then polish, Polish polish, keep tweaking it until it's perfect. And then you publish it.
There is a company called GoDaddy GoDaddy comm where you can register your domain name and here's the link to their website that explains in detail how to create website from scratch what is the best free website builder? There are several here's a list of a few Weebly weebly.com you craft you craft.com strikingly.com xp RS Jimdo, Wix WordPress. Now, if you have a website, but nobody knows about the website, then the website is useless. You have to promote your site on as many platforms as possible. You know all the usual suspects, Facebook and Instagram and Snapchat and Pinterest and Tumblr and YouTube and others. You might have to do some paid advertising to promote it.
Next, S e o, a word that you hear a lot when it comes to websites. Seo stands for search engine optimization, which means being able to have your website show up on the first page of Google Search when people are searching for a similar product to what you're selling. There's a whole science on SEO. I mean, I could do a whole course just on SEO, it gets really complicated, complex. So creating websites should be fun. And it's an ongoing process.
You have to keep it fresh, continuously. So have fun designing your website, make it personal. Put your personal touch to it, own it, embrace it, you must love your website. So the whole world will love it as well. So, enjoy the journey. Have fun creating your website.