Next, let's talk about email marketing. Now, I know that some of you are not interested in emails, but it is still a very powerful tool. So I'm going to briefly cover it and give you some some of the terminology that you have to be familiar with email marketing works in conjunction with social media. The idea and the goal is to create an email list. And it all starts with a lead generator. What is that?
Sometimes it starts with a question. Let me give you an example. Have you seen those ads that say something like, do you want to lose 50 pounds in 10 days, give us your email address, and we'll send you a free PDF brochure that will tell you how to do it. You've given them your email address starts a whole chain reaction assistant is set in motion, where every few days or once a week or whatever, you will receive emails with an offer to buy, where eventually you will buy whatever product that they're selling you. And this is all automated, meaning that the system will automatically send out emails to the customers. They're called lead funnels, lead funnels.
So in your case, as a designer as a brand, the goal is to accumulate a list of emails. If you're selling t shirts, and you have a mailing list of 1000 clients and you send them an email with your new t shirt. For example, even if only 10% buy that T shirt that could generate some serious business right? One of the more popular software programs to do all this is called MailChimp. But there are several others like Constant Contact. They are the best email marketing service for small businesses.
Another is called sending blue. And then there is get response and ConvertKit and drip and AWeber and keep the cost of the services varies from $10 a month to $1,000 a month and some are free. The way to rate the success in email marketing is by looking at the open rate and the click through rate. What does that mean? open rate means the percentage of people that actually open the email and click through rate is the percentage of people that actually click on the link that's presenting the offer. And how do you write a good marketing email?
How do you write a killer subject line, which is really important. Keep it simple and short. Know your audience. Keep that in mind while you're writing the email. Remember, who is your audience, choose the right words. Don't make false promises.
And finally, and very important, is a call to action button. You've seen them they say something like shop now or learn more, or contact us at Central So how do you build an email list? If you're hosting a party, for example, a special event, put out a signup sheet asking for their email addresses, leverage your business cards, use them, organize a giveaway, and optimize your website for opt ins. Now, you can think of a creative way to use email marketing. I know you can, yes, you can. Make it a fun exercise.
Come up with some new new ways new approach, a new way of saying something that is fun and will attract an audience. Okay, so that's it on email marketing. See you next class.