Okay, let's look at fashion shows who doesn't like a good fashion show right? brands nowadays draw more attention to their shows by generating a pre show buzz. Some sites even have like a countdown clock feature. Live streaming the fashion show has become the new norm. And the way to do it right is to provide videos from different angles to keep the viewers interested. A few days before a show, mentioning it on social media creates a buzz.
And this buzz must continue after the show as well. According to Joe Rockwell, who is a chief executive of an agency called agency within and they do digital marketing for brands like Hugo Boss, and Nike, and so on. extending the life of your fashion show is so important and so powerful because it takes a one time event and turns it into a content machine and continues the conversation around your brand. And to get the most out of that 15 minute event, which is what most fashion shows are, brands can rely on social media before doing an after their shows. Some brands even change their websites landing page, or the entire theme to match that of the show's theme. This creates a consistent experience on all platforms, and can have a really strong powerful impact.
Once the show is over, finding new ways to replay and reuse what happened during the show is crucial to create keep the conversation going. According to honor Brody, who is the creative director at Tory Burch, she says, quote, anytime we build excitement around a brand moment, like a fashion show, we see a direct effect on the business and sales. Another thing that goes hand in hand with fashion shows is public relations, also known as PR. Public Relations is the practice of managing the spread of information between the brand and the public, creating a strong image for your brand and thus creating exposure so that people remember it. And ultimately, that will generate sales. A public relations firm will usually charge you a monthly fee for them to promote you Your image and keep your brand visible.
One last word about fashion shows, fashion shows can be very expensive, but they don't have to be. If you're just starting out and you're on a tight budget, and you have, obviously no budget, you can have something very informal. Like maybe you can gather all your friends at a party and have a very casual fashion show. And if people start taking pictures and videos, and sharing it on social media, okay, that can create a buzz, which could have a very powerful effect, even if you're a brand new company. So think about that. Maybe you can be the next revolve.
In every one of these channels. You have the opportunity to brand yourself to communicate With the world, what your message is, what your mission is your vision. It's an opportunity to share with the world who you are. We live in a time with amazing opportunities to reach the entire world. Thanks to the internet, make good use of it, make a difference in the world and enjoy the journey. Okay, have fun.
See you next class.