Let's have a look at our current state. We've decided what our reason why is. So now we need to actually analyze what the current situation is. What our current processes, to what degree are current processes capable of delivering business objectives? These are some of the questions we have to think about as we go through current state analysis. So we're going to look at our social media marketing, we've decided we want to work on this.

This is the arrow we're going to focus on to increase our market share, or tool we're going to use to increase our market share. So let's go and have a look. Here's the example my map but let's go and have a look at where we can zoom in a little bit more and get to see all the details. But here's our current state analysis is our questions. What are your current processes? What are your current in marketing activities, what are your marketing metrics?

So what we would do in this instance, we would create a metric spreadsheet, so that we can do a current state analysis that then would perform the basis of a project report because we could then add more metrics. And so as you can see, we would need to measure our social media activity. And the channels how much time invested what the financial cost is. So for instance, you might say, Well, Jim does Twitter for five minutes every day, monster financial castle, this is salary. And then you would do that for each of the channels. You'd need to know how many social media followers per channel you have, how many view counts whenever you can access that information.

How many website hits you're getting from your social media marketing And how many newsletter signups you're getting these are core marketing metrics that we'd want to measure. If you wanted to see what we're doing, where we are and what we can improve. You might look at this think, well, I don't have a newsletter signup, well that straightaway is a point of action. Straight away, we can see that the current state processes, there's something wrong with maybe the way we're using our online marketing, we're not gathering potential clients contact information when they come to our website. So as we look at this, we can see that it's quite simple to use a mind map that for this process is quite an easy way to get a quick visual of what our current state processes are. But let's actually have a look a quick spreadsheet using Google Docs, which we created today We are we're back on our intranet dashboard, our project management dashboard.

So what we've got here is we've got our project metrics they're on here, so people can see them all the time. So we can see how well we're doing. And let's have a look and see what we might measure. So this was a very quick spreadsheet. So it was don't have to be anything super fancy. It just has to be a way of us gathering our data.

So some of the metrics we might count our subscriber count. We've got 300 people subscribed on Google Plus 250, on YouTube, 200 on Facebook, 400, on Twitter, 170, on LinkedIn, and we've got hundred and 12 signups to our newsletter. Then in February, we increase our subscriber count. And we find that we're actually dropping down on Twitter a little bit. So we did something wrong there. And we're up on most things.

And now we're seeing we've got that newsletter that holy grail is starting to build. And we've also got views opens time, invested hours. And then we've got financial cost per month for each of those particular activities. So that's how you can create a metric and actually examine what it is. You're actually doing, what your current state is. And then use that then as a report to show how you're improving on the original parent state.