We've looked at the four areas where you can innovate in your organization, products and markets, business processes, workplace practices, and your business model. Now we move on to a simple four step structure. To help you boost innovation in your business. We cover how to identify the areas of the organization, where you need to innovate most, and how to generate ideas for improving those areas, as well as how to select the best ideas. We also Kalfa the 10 global trends that are impacting organizations and increasingly imperative to innovate