Hi there, Vladimir here. Welcome to the second psychological tool or weapon you can use to influence your customers and potential customers behavior. Before we start talking about theory and examples of the Rule of Reciprocity, I have a question for you that I would like you to consider. Have you ever felt obligated to do something for somebody just because he or she did something else for you? Have you ever been in such a situation? Because I have.

And to tell you the truth, the chances are, you've been in such a situation, even though you cannot recall it right now. The Rule of Reciprocity is a psychological principle, and it is one of the basic laws of social psychology. We start with the definition and then we continue with some examples. One thing is sure, you can find many definitions but I've chosen Which is easy to understand. Here it is. The reciprocity principle is one of the basic laws of social psychology.

It says that in many social situations, we pay back what we received from others. In other words, if Paul does your favor, you will likely to return it to him. To simplify even more, we pay back what we received from others. And please keep in mind, this can be a positive, as well as negative action. I'm not just talking about favors here. And now let's see the examples.

In 1974, psychologist Philip cans conducted an interesting experiment. He mailed out handwritten Christmas cards with a note in a photograph of him and his family to approximately 600 randomly selected people. All of the recipients of the cards were complete strangers shortly after The carts responses begin coming in the total number of responses was nearly 200. Why do strangers mailed him back? Because of the reciprocity principle, this is why. Now let's see another example.

In a notable study, researchers found that waiters received bigger tips if they gave patrons a mint, along with their bill. When the waiters post made an eye contact with the customers in gave them a second mint, while stating that the mint was specially for the pattern, tip shorter by 20%. I believe this covers the expenses for domains all around us we can find even more examples of the Rule of Reciprocity. Those of you who have some experience with social media know the best strategy to organically grow your likes on Facebook and followers on Twitter. Is this the reciprocity strategy? The reciprocity principle.

Now let's look at demonology you follow 600 people on Twitter and you will notice that around five to 25% will follow you back. You create a fan page in Facebook and and you'll like a comment of a potential customer and they get a notification and say, Well, why don't I like back and then they visit your page in click the like button. Some people create courses on the topic of organic Facebook like growth, and their courses are somewhere around that, you know, three to 10 even 20 hours. And what I have done a give you the core principle, which is two sentences. I hope you appreciate that. So for more information about marketing, psychology, and online teaching, please visit Vladimir raghava.com.

Thank you very much for watching. Bye bye