Hello there, let's talk about marketing implications of social proof. And even more specifically, how and where to apply the concept of social proof. Before I start talking about the places where you can apply social proof, please remember this. Social proof is virtually everywhere, and is one of the most important marketing aspects nowaday. I'm going to read you several sentences, please listen attentively. Do they sound familiar to you?

Listen, people who bought this also bought that. These are our best sellers. This product was bought by X number of people. join others just like you who are benefiting from this. Your friends tried this product. Your friends visited that place.

Your friends shared this and finally Your friends liked this. These are similar sentences are used by some of the biggest companies in the world today. They show us the sentences on a regular basis. And why do they do it? Because they fully understand the concept of social proof. Where should you use social proof?

Here is the answer in each and every place where you ask people to take action to make a decision, primarily your blog or website, your squeeze page, your sales page. Another question that I would like to I would like to answer is this. How much social proof should they add to a particular page? Here is a rule of thumb for you. The bigger the thing you asked your visitors to do, the more social proof you will need. And then the smaller the think you ask your visitors to do the less social proof.

You will need Here's what I mean by that, we should understand that there is a difference between asking for an email address and asking for $100 purchase. Keep in mind that by adding social proof you facilitate the decision making process of your potential customers. In the previous lecture, we talked about adding social proof to a blog or website, you can add a testimonial page. In your website, you can you can add counter of subscribers, you can add social media buttons with numbers, how many times this post has been shared, and so on. Now, let's talk about a sales page. I'm going to give you six ways to implement social proof on your sales page.

That will increase your conversions. Number one, video testimonials. I want to highlight something video sells. I don't want to offend anybody here but many people are getting lazy They don't want to read a lot. They want to watch videos because it is more interesting and effortless. Use video testimonials to build trust with your visitors and point out the benefits mentioned in the video.

And I hope you you know the difference between features and benefits. If you don't use Google and find out videos should be displayed on the page where they can be easily seen. Those videos built interest in desire in your product very, very quickly. Number two written testimonials. Even though written testimonials are not as engaging as videos. They are still effective.

They build trust with your potential customer tried to find a way to place written testimonials next to the features or benefits of your product. So it is easier for your potential customer to make the connection this would serve is instant Ability number three, customer subscriber or visitor counters. Unlike video in Britain testimonials, where you have limitation of how many you can put on a single sales page. For example, you can use customer subscriber or visitor counters that show how many people have already done what you want your potential customers to do. 100,000 wonderful people use our application 350,000 satisfied customers are using our product on a daily basis. Our product currently helps 760,000 marketers to save up to two hours of social media efforts per day, and so on.

Number four reviews in ratings. If possible, display the ratings and reviews of your product preferably next To the product image, your peers have left over 565 star reviews. Number five, trust seals, they help a page look more trustworthy. You can use the logos of association memberships, security certificates and awards. And finally, number six media lols D as seen in media showcase is a classic example of social proof. If your product is associated in some way with famous media websites, do not forget to feature their logos.

Say that you are a blogger and your articles are shared by USA Today, or Mashable or any other famous website. Put that to your advantage. Now, you do not have to use all of these types of social proof to a single sales or squeeze page. put emphasis on what your product is known for and highlight it It's strongest points. Thank you for watching.