So you have identified your list of stores and found out the right contacts to approach. Now it's time to send your first pitch emails. In this session, you will learn the exact types of emails that I'm sending when approaching buyers for the first time. A few words about pitching via email. This is obviously the most comfortable method of pitching. So if you're just starting to pitch buyers, it will probably be your favorite approach.

This method takes the least amount of time and can be easily replicated. This can be an advantage as well as a disadvantage for you. Do you know why? This pitch method is the easiest for buyers to ignore. It means that you have to stand out and customize your email based on the story that you're trying to pitch. Remember, stores are all different.

They carry different merchandise. So you may replicate some words in your email. However, you should always put something in your email that will tell a buyer that this email is unique and was written specifically for this store. Now, I want you to remember that in order for your emails to be opened and responded to you need to adapt yourself to a casual but confidence style of writing emails. When you do not overload an email with complex phrases, but instead sound clear and professional. It grades is sympathy, and desire to respond.

Remember about that? Now, before we go and review some examples, let's talk about the basic rules. First of all, there are certain rules for subject lines. Statistics shows that such subject lines as hi or hello from Brandon xX xX are proven to have the highest open rates. It may sound funny, however, these subject lines sound more natural and casual and they stimulate the reader to open an email. Then, try to be brief.

Nobody wants to read a long story. This specific this simple, and again, be casual. Introduce yourself. provide a description of your brand, give some price points, and invite them to schedule in meeting. Remember, always be actionable. As I mentioned before, it's important to customize your email include the store name and management what brands your line will sit well with.

Demonstrate that you have researched this store and not blindly blasting the internet for sales. Include the best price loaded image from your logbook, but it should be embedded in your email not attached. And then you can attach your lookbook and line sheets, but the total size of all combined attachments should be under two megabytes or so. It's even better if you can include the links to these files. Let's review this example. Hi dear and smitten with Sterling and appreciate and hearing you to describe what you appreciate about this store.

Why are you drawn to show them that you have done your homework? I've been admiring the shop from afar and wanted to reach out and introduce myself. My name is you put your name of your brand name and insert your brand positioning here. I'd love to be considered as a potential supplier for store name because Then you need to provide, why would your products be of interest to these shops customers, my line sheets can be seen Insert Hyperlink. And I would welcome the opportunity to tell you more about the robust wholesale program I've built to support my stockists. I hope you will explore my work if it feels like a good feed, and then reach out with your thoughts.

I am grateful for your consideration and look forward to hearing from you. Then you put your name, your brand name and your website address. So this example it's very personalized. You show that you're familiar with the store. Then you introduce your brand and state why they should be interested in your line. It can be either a unique design proven demand or a high level of retail profit, then a call to action consideration and reach out In this example, I would even go further and specify that you would like to schedule an appointment to present your line in person.

Here is another example. Hi, I hope all is great. I'd like to chat with you about our Spring Summer 2018 collection for executive branch. This collection is inspired by x, y and Zed. Recently we have received some great press or x blog featured ours. I'd love to share with you our lookbook and line sheets, please find them attached.

Our brand would sit wonderful in next to set a brand as x y&z at our price points are between $200 and $350. Please let me know a couple of good times to get on your calendar. I'm really looking forward to chatting with you soon. Hope you have a great week. So this is exactly how you want to sound simple, sweet. casual all these scripts, including some more examples and follow ups you can find in module five to use for your reference.

There are some phrases that are better not to say to buyers, for example, don't tell them that your product is the perfect feed for their store. Buyers don't like when somebody tells them what is good for their store. Believe in the reality where only they know what is good and what is not. So instead use more neutral phrases such as our collection hangs well with designers such as or your assortment is in sync with our collection, and so on. Again, saying this you will demonstrate that you have done your research about the store and you know what merchandise they carry. Then, it is important to track your email To understand whether it was opened or not, I recommend using browser extensions, such as mail, track or sidekick, which allow you to monitor if your email was opened or not how many times and whether the person clicked on your links or not.

Or you can use email service providers such as MailChimp, or Constant Contact, but be careful with them as sometimes Google considers them spam and your email can be placed in a spam folder. Tracking allows you to see who opened your email who was potentially interested and how you can follow up with them now, it also allows you to resend your email with a different subject line to those who didn't open your email. Okay, let's recap. Remember to write your email in a simple Clear tone without overloading it with text and information, make it personal and customized to the needs of the particular store. Then use a human subject line, avoid any allowed or spammy lines, track your emails to be able to know how to follow up with your prospects and then follow up and then again, and then again. Yes, this is this system.