So let's now take you through building your own marketing funnel. To build an ad marketing funnel, you will need to use some Mind Map software. Now, the premium one that I use is Bob Miller's, and you get free, you can do free mind maps for free. And then after that, I think it cost about five or $6 a month maybe. There is a free version called cago, which is from Google. There are some other free versions out there.

And I know Philomena, my wife is used to cago one, but she says it is not as good as bubbles. So if you're going to be using my maps a lot, I would suggest you go bubbles if you only need one to create this use bubbles. But there is the free version out there from Google cago. It just has a few restrictions. It's not as good you can't start different parent groups. So everything has to be linked but as you can see what bubbles I can link or unlink different things.

So this is one I use. I'm familiar with. It's very quick. and easy to use and build up. So building up the marketing flow, always start in reverse with action. And this will help you build the flow, because you might think you'd go through the client flow that we just showed you.

But that's not the way to build this. So let's look at an example of that. Let's look at an ad marketing flow for a business and show you how to build this up. I'm not gonna be showing you how to use a software, the software is very intuitive. That's not the purpose of this, I want to show you the psychology of a journey for a business with three different main products. So you're going to find this interesting, because at the moment all the way through been talking about one product, how to do it, they've got maybe more than one product or more than one service, and we're going to show that and show you what that actually looks like in the form of a mind map.

So here is the ad marketing flow. We've got the same thing. color code, I'll just remind you of that attention is yellow, interest is red, design is green, and action is blue. Our primary goal, and this is the linguistics company was talking about in this instance is to build the newsletter list. And that should be your primary go all the time. Very simple, good marketing campaign, email addresses, owning them is the most important thing.

So we like we said, we're going to start in reverse. So let's look we've got free products, that that actually put it out there. And those free products go to free different client groups. So for instance, we've got digital products, we've got translation services, and language lessons. Now the digital products This is what we would call a gateway product. If you can figure out a gateway product, something is low cost.

The next people to take your services with low risk to themselves. That can be very, very, very good way of leading them into a larger purchase. So let's just say the typical value of your sale for services 3000 pound, try and figure out why you can create a digital resource maybe for 10 1520 to 50 pounds, that will enable people to actually buy from you at low risk. Because when you're asking them to spend large sums of money is huge risk. And you have to spend a lot of time on the desire phase. And that's another important thing to remember, the larger the value of your product, the larger your desire, and the longer your desire phase has to be to get the sale.

So digital resources and this was we as we was talking about in the last lecture, this is shop window two Place signs in multiple languages. The next one they have is direct translation services. So maybe it's a solicitor or a doctor, or someone who needs direct translation, maybe it's a business that needs a document trading in a different country. That's their translation services. And then they do also the language lessons. So if someone wants to learn a different language, say they want to learn French might be for business.

It might be for personal. There's lots of different layers to this. That's another actual service. They had cited free services. They're not really that linked. But that was something the company offered.

So how do we market then what we do is we take one of those. So we want to build up our list of services here and we want to boil it down into its basic components. There was about free for this and we said in the end, but once we helped her to realize that these are translation services, okay, so we don't need to have like 50 bubbles here, just the core service. And then when people actually come into the service, we can direct them to different types of translation services. But this is the action content. This is what we want people to act on, we want them to buy a digital product.

We want them to buy translation services, we want them to buy language lessons. So let's just start here. So the digital products, we showed you that in in that section, first of all, create your product. Now when most people think in terms of creating product, they think of actually a physical product. But your landing page is your product page. So you have to create the product for your for your digital products, you have to create that landing page, you have to create the page for the translation services.

You have to create that page for the language lessons. So when we're talking in terms of online Marketing now an ad marketing flow. This is the content, you have to create the landing pages for the products with a very strong call to action. So once we've done that, we now need to create some newsletter contents and resource. So we can do some newsletter articles. In this instance, we've got some PDF downloads, we want to provide free resource and we want to educate them.

So we now create once we've created our landing pages, once we've created our products, and we've got some way to bring someone to actually buy or transact or contact whatever it is we want them to do. Now Oh, that's a useful point. But why sometimes the action is not a purchase. Sometimes the action is a phone call, you have to figure out what is the action you actually want them to do in your marketing. So you might actually just want to get on the phone with them and you set your funnel up so that people actually call you we've had that with a client their main call to actions I want people to ring them. So we set the whole website up and the whole flow to produce that result.

And we would just feed people through into ringing and booking appointments. So we want to create the PDF downloads, we want to automate the newsletter articles, we want to create this. So once we've created this, we go into automation fate phase. And if you want to create automated emails, have a look at someone like MailChimp, or Active Campaign, or some of the other automated emails out there, just do a search. So we've created the stuff behind the newsletter wall. Now we need to write our blogs, we need to create our maybe our videos, we might want to do some free guide information for this client.

They do a lot of shows. So we need printed information that is going to encourage them to go to the website and sign up. Remember our primary goal is build the newsletter list. And then once we do that, we need to start thinking About attention. Where are these people? Where are they sourced sort of digital products?

Google search that we want to optimize our website. Well, Google Plus Facebook, Twitter, LinkedIn, YouTube communities, groups, online, lots of different places. And on this one, translation services, Google search Google Plus LinkedIn networking events, that's where they are. And then on this one there, for language lessons, Google search, Google Plus LinkedIn, networking events, and possibly Facebook, we should probably add an Twitter. But as you can see, we're now going to take our blogs and video content, and we're going to share them on social media. Once we've created this, and I strongly encourage you to create a mind map like this and assume that you can't see the details but I just want you to see the flow of it.

Once you've actually created one of these, you know, Mind Maps, very easy to do. Once you've actually created one of these mind maps, it's very easy for you then to structure your content and create your online marketing strategy. So you build your content and reverse create the four stages. Planet, think about it. And now what happens is blue is pretty much automated. Green can be very much automated, read, once you've got past a certain stage and you start putting lots of content out there.

The interest is very automated. So interest, desire and action after a year, you should find and I'll give yourself a year to build up the resource online that draws people back to you. after year, you should have that most of that pretty automated and you just add in new things in as they come along. So that means you're now working now. is the beauty of the ADA marketing system. And I really want you to understand that at this point, you know, we were strengthening this maybe once a month occasionally.

But we keep re sharing this when we've got enough content. We keep pointing people back to this here, because they forget. And the other thing to remember with when it comes to social media marketing content, is people forget, it's there. So you might share a blog, a blog post on Google Plus Facebook, Twitter, LinkedIn, you might share the outline and say, Look, now, you might have 1000 followers, but only 10 people on that day actually see it, and then it drops off the bottom of search is gone. It's disappeared. It's no longer visible.

What that means, however, is then you can then share that again. Later on, because the chances are a lot of people didn't actually see it. And one of the things I'll just touch on now, which we really talk about in the social media marketing course, is people think this idea that you've got to create neat, niche content for each your social channels. No, you don't. I'm just gonna say as strongly as that. If you get a chance, and you're interested, check out our social media marketing course, you don't need to do that.

What you need to do is create different interest content that points to sorry, different attention content on social media marketing, which points to the interest content, the interest content can be fixed. It's the attention content that you might adapt and change for different platforms. And that's relatively easy to do especially If you use some software like Hootsuite or somebody's automated software, I, for instance, use. I'm a heavy user of Google Plus, because it's a strongest platform out there when it comes to marketing your business. And I have if you're a local business, I've got a course on that, check that out. But it's nothing more powerful than Google Plus when it comes to online, longtail marketing, where your product and services get found in search, nothing better than Google Plus and YouTube, which are both owned by Google, strangely enough.

So we can create. I use Google Plus and I use a piece of software on there, which is called friends plus me. And what that means is I post on Google Plus, and then that reshares my posts on Google Plus to all the other social channels and the reason I say it doesn't matter is this You might have 1000 people. And each of them is going to use their social platform of choice. They might prefer Facebook, they might prefer Twitter, they might prefer LinkedIn. So you've got to figure a way of delivering your stuff your content to the attention phase efficiently and easily.

But I strongly encourage you, you know, this exciting stuff when you start, you know, figuring out how this ad marketing flow works is really exciting because you can set it up once it's up and running. Yes, the first year, a lot of work. But once it's up and running, it's there. You know, you can create the free course. And that just sits on the internet. I've got so much content that just sits out there now and is constantly bringing me a trickle of people to my newsletter list.

And that's what it does. It's constantly bringing people in I'm constantly get new signups. And then you're thinking what's the next piece of content then the next piece of interest content I can put out there. How else can I develop people and get them behind into my newsletter list. So, hope that helps you to see how that actually works.