4.1 Thank You

Storytelling in the Digital Age: 1 Hour Super course Lesson 3: Your Most Important Asset
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Transcript

Wow, that was a fast course we just made it. I'm sweating. And I think we might have just snuck in under our time of what I'd promise, hope you feel that this was valuable and lived up to the proposition I promised at the front, which is that you'll be a better storyteller in under an hour. And to recap again, to tell you what I told you, you're going to start with why in all your stories, you need to understand your audience is really busy. You need to get to the point very quickly with giving them context at least to start with, why they're gonna listen to you. And you can change that why throughout the story, you can pivot, but give them a why to start so they don't just scratch their head saying, Why am I watching this?

Give them the why start that way, you learn that the more tension you can manufacture into your story, the higher your engagement will be. And tension is really just creating a question of hope and expectation or a doubt in your audience. Leave them excited to learn more. And at the end, we talked about taste and why taste is critical. All of the lessons in the world on storytelling, it mean nothing if you don't have taste, so really understand hone your tastes by questioning why and everything that you watch and really be responsive to your own emotion of how you're reacting to something and use storytelling anytime you need to make a connection and a connection quickly. Anyway, I hope to hear from you and I hope you found value in this series.

If you like this, I'd really appreciate a rating it helps me a lot. And I'll end on just a question for you. What's your story? Thank you so much for watching storytelling in the digital age.

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