Tension in presenting if you're trying to pitch an idea or sell it or just present to your board, or maybe you're even having to give an interview or a presentation, use tension. You have to start by knowing your audience. Who are they? What, where are they consuming this? Are they sitting in a theater seat? Are they unable to go anywhere, you might have a little more time to communicate with them, are they sitting on the bathroom scrolling through your feed to find your story, buried in an echo chamber of other feeds?
Well, then you're going to need to start really fast. You've got to know your audience. Understanding your audience shows your tastes, it also shows that you understand how to connect with them. Really take your audience seriously. knowing your audience, you also have to know your medium. If you're making something that's going to be featured on YouTube, for instance, that's gonna be a very different story than you might tell if it was on Instagram or in a theater playing for a festival crowd.
Really knowing your audience and also the consumption habits of the medium. You're telling what people are used to. You don't want to make an eight hour film that people have to sit through in a theater that would be so painful. For people to sit through, you can make a 90 minute film, you might even be able to make a two hour film two and a half, maybe, depending on how good that is again by not dissatisfying, your audience in other ways, that's the secret. So as long as it's engaging, make it as long as it needs to be. I catered this class to an audience of people who probably are used to taking online courses are used to looking at digital video, and I catered this for you, which is why I'm trying to be quick and getting to the point and also keep you strung along so that this is valuable to your time.
And more importantly, I'm trying to live up to my promise, I'm always heading towards the promise I made you, which is to make you a better storyteller by the end of an hour. And I hope I'm living up to my promise. I got one hour to guarantee that you become a better storyteller. I don't know how I'm doing I'm gonna do a clock check. Oh, God, we got to keep going. Don't worry.
We're gonna make it next video.