Now these are very high level concepts that we've discussed. And I hope that they have inspired in some way you should go about and think of how you can use them to direct and shape your digital marketing. Because the three R's, relationships, results, referrals, they all support each other, they all feed into each other. And they can look very different based on your clients, your business the way you want to run things. And yet, no matter what sort of practice you have, no matter how you go about doing this, these three things three R's will help you guaranteed. And the great thing is that your relationships lead to better results have already talked about that.
If you have a strong relationship with your client, if they see you as an authority if they trust you and respect you Then simply making eye contact with them and saying, change. Now you're no longer a smoker that has worked before, just by the power of the relationship. And if you have the relationships that good, they can work again. Your results, if you shake things rise, lead to better referrals. Because you can take someone's smoking habit away from them say, or you can completely inspire them to the point where smoking is irrelevant. They walk away a changed person, a better person, and everyone they made is going what is going on with you.
You're just amazing lately. It's so much easier for someone like that. To say, hey, you should also go see this person who changed my life. The referrals become easier, more natural, more effective and the better referrals You get, the better relationships you get. Because let's say someone's best friend referred them to you. You now have some of that relationship, some of that trust, the years of giving and receiving, and just mutual respect and sharing time.
That led to those two people becoming best friends. Some of that is automatically imparted onto you by their referral. Their friend trusts you, therefore, they'll trust you to all of these principles support and reinforce each other. When you focus your digital marketing on the three R's, your coaching or hypnotherapy business will change. For the better