The second refers to results, because this is what it's all about. People aren't hiring you to talk with you to have sessions with you. They are hiring you to get the results they want. Now, the coaching and hypnotherapy industries are interesting. There are so many practitioners out there, so so many, which is great, because it means that there's a demand for the services you offer. It also means that you need to work hard to distinguish yourself.

Because these in most places are unregulated industries, especially coaching. There are a lot of people who call themselves coaches who aren't necessarily all that qualified or experienced. You can create amazing results with people. You need to sell that express that make that clear through your marketing This is about making yourself stand out by making so that someone is reading your website or your blog or your email or listening to your podcast. And they've been thinking about working with a coach or hypnotherapist, and then there's something about you that says, Yes, this is the person I want to work with. No one else even matters.

This is the person. So you want to figure out how to do that for your ideal customers. So it really pays to think about what is unique about you. You get results. Yes, but who do you get results for? How do you get results?

Really think about this? What makes you stand out? Because I hope you're not trying to appeal to everyone. That is a long exhausting process. Finding your niche finding the people who can really help these other people you can focus on and when one of them reads your, your writing or hears your voice, they'll know that you're talking specifically about them.