One of the nice side effects of focusing on the result is you invoke what we content marketers call future pacing. And this is in itself part of a therapeutic process. You take someone from where they are now, and you describe their ideal future. You talk about who they'll be, what they'll be the sorts of challenges they'll have overcome the sorts of opportunities they'll be enjoying. And you make this so vivid, so crystal clear for them, that they can't help but be hypnotized and, and enthralled by your message. Like I said, there's a good chance to use this as part of your coaching as part of your hypnotherapy already.

It works exactly the same if you're content marketing. The reason you focus on results in your marketing is to create this future pacing in the reader or the listener. They start imagining themselves in this in this perfect sight, with all of their problems solved and just really enjoying the situation. They find themselves imagining this so strongly that they can't help but follow your call to action. By focusing on the results that you and you alone can give, the rest of your marketing might be average, it might not be that well constructed. But if you get this right and people cannot resist you