Of course, you can talk about your results, what sort of results you get and how you get them in with who, all day long. But what really captivates people, especially in a relationship driven business like this? Are testimonials. testimonials are advertisements from your former clients. They can be a few sentences long, saying, I worked with this person. And the results were amazing.

I completely changed my life. And what's great about testimonials is that you're not selling yourself, someone else is selling you. And if a former client is willing to say these things publicly about you, then you must be good. You must be worth working with. Now, this almost goes without saying, but I do have to emphasize it. You do not want to make up testimony.

Neil's these need to be honest, in most places, it's illegal to make them up. If nothing else, it's unethical. But the challenge is that you can get amazing results with people. And they're all excited about it in the moment, and you ask for a testimonial, and they say, yeah, I'll do that I'll do that. Time passes, they forget, all of a sudden it becomes awkward for them. So while he can't make up testimonials, you can provide a template for people.

Maybe you write a few paragraphs of what you think they would rise. And you say, hey, how's this for a testimonial from you? Is there anything you'd want to change anything you want to tweak? add any words you want to swap around? Anything that makes it sound like them as opposed to you to you the coach or the hypnotist? So you've already done all the work for them and Maybe they turn around and say, No, I'm happy with that just put my name and where I'm from at the bottom.

And it's good to go. Or they might say, No, no, no, that's, that's not quite how I feel. Let me rewrite it for you. Either way, you've made steps towards taking the difficult part out of it, and doing the work for them, which, if you follow will drastically increase your success rate. Now, a good template for testimonials is to say something like, I used to have problem x, then I used product or service. And now I'm living my ideal life.

Why? It tells a story. It's sort of dramatic story, but it's a story who your prospects will resonate with. They'll say I have problem x and I want to live my life like why the only way to do that I can see it now is to use this product or service.