So by now you've created your PR materials, you have your press release, the press pack, and some ideas for article topics that you could potentially pitch to journalists. Now it's time to learn how to deal with the media. Never effectively about what it is that you want people to know about your business or product, we need to make sure that it gets to the right people through the relevant media channels. This is the fun part for me, and hopefully it will be for you too. It's all about research in the media. There are a few ways you can do this.

So most practitioners, and PR agencies will have access to media databases. You can also have access at a price. Most leader databases are very expensive to access, and you can end up paying a significant amount of money. If you have to subscribed There are lots of companies that sell these databases and offer various add on features like sending out the release for you via Newswire service. Don't worry, I provide you a list of companies at the end. But I would recommend taking the time to build up your own contacts, particularly if you're on a tight budget.

If you can't afford to purchase access to immediate database, you can always DIY it. Okay. So wherever you you could turn to trusty Google, which was your number one search engine, and search for media that cover your topic. And I'm sure you're already aware of some and maybe even follow a few on Twitter. By looking online for news in your industry. You can see which journalists and bloggers cover your industry topics, as well as their contact details.

Don't forget the power of social media, so be sure to look for their Twitter handles. Most stories break on Twitter. Because it is live and it is in real time. So if you work it has the personal trainer, for example, you want to explore, you'd want to look for me do a cover fitness like fit and well or Men's Health magazine. If you're entrepreneur in the technology field, then you want to look for a techie techie mags like wired or stuff magazine, as well as you know, relevant bloggers. If you work in social care, then you'll be looking for me to cover that topic like Community Care magazine.

If you've worked in the beauty industry, he wants to look for PT magazines, and bloggers for which there are literally tons and so on and so on. Pr tip magazines that classic topics are known as trade or professional publications. So no matter your field, there is a magazine or an online outlet that covers it. It's about you taking the time for looking for the media outlets that have covered your topics and your area of interest. Now let's look at it and find the right major for your business. Thinking about your business service or product, the first thing is identify is what industry does your business fall into?

Then look at what magazines if any, do you subscribe to for your business? And a high on your written list as well? What magazines live online or in print newspapers or on various different sites do you visit? Where do you read about your cursor and your field? And where do you read about subjects then issues that are relevant to your work? What is your gym publication?

You can also put yourself in a customer or client shoes. I think about the media that they would read might not ask them when it comes to the major. Be local, radio or TV or magazine with the right story YouTube can be featured. It's all about doing your homework. key thing to remember is that there are journalists and bloggers that cover specific topics in education, fitness, motoring, food design, startups, you know, beauty, Science, Technology, Health, any topic you can think of, there is usually an outlet for it. You know, you've got various journals that cover health issues, and you'll find that there are some that even drill down further and maybe just cover mental health for example, but this makes it easier for you, and also explains why one size doesn't fit all.

Meaning. Don't send information about your pup food market project to a journalist that covers interior design. You should also note that what is really important is not how many people you sent your info to, but reaching the right journalists that are connecting you with the right audience. You need to There are hundreds of journalists all looking for interesting content. It might sound overwhelming, but it isn't as we always do is to whittle it down to those that really have invested time in your area of work. look at alternative sites like journaling.com, or journalism, Cote UK, which helps small businesses link with journalists.

As well as looking at the media Database List that I've attached or simply, you know, as I suggest, go through good old Google and Twitter. Remember its quality and not quantity, that's important. Also, remember that most mainstream stories can be tracked to a smaller, more accessible outlet. Most of the time is smaller outlets that write a good story, and then the rest follows suit. So why not get to know the smaller ones and really start influencing the mainstream Exercise, make a list of two to six magazines, online major newspapers that cover your industry, and that you'd like to provide information about what you're doing. These will be your target publication lists.

Your major list doesn't have to remain a small number. You can increase this over time. But remember it's quality and not quantity. It's better for your audience to read about you in a magazine out there that they trust and respect them. I don't take very seriously. Get to know your local newspaper journalist.

They depend on people like you for content for the news stories. This is not difficult. Just go for your local newspaper, media and media sites and jot down a section and name other writer, reporter journalist and try to place a similar story. Start with a phone call to the newspaper or podcast app but to find out which department or journalists still just your type of story If you are cold, call him and he's paid for local radio just arcs the name of the most relevant person to your story. It could be the news Ursa, the featured Ursa music correspondent, business reporter, etc. Make sure you read, listen or watch the publication and program you want to be featured on and are sure that their target audience matches yours.

Look at the type of stories they cover, and most importantly, where they stand on certain issues. You may find one is more open to your business or product, if they have people see run campaigns on the same subjects you deal with. Here's another top sphere. How about you look online for news in your industry. You can find it easily by searching on Google to see what is popular and what emerging trends are happening and we've put together some ideas you don't have to go all out. You can use some of the ideas That you came up with and in that one of the earlier modules, but you could use this to test the waters with journalists