Identifying your target audience. Within the PR plan, he will see a section which talks about your target audience. Who are your target audience? And who do you need to be talking to? Well, they are those with an interest in your product or service. The people that use your product or business and the people who will influence them.

So this can include customers and clients, investors, local businesses, suppliers, media, bloggers, professional stakeholders, and entrepreneurs, or other businesses that you conduct business with. Don't let this get overly long and complicated as you'll find as you develop the plan and tailor messages some of them will be applicable to more than one exercise. Following the template PR plan, write down who your target audience Are your customers and who needs to know about your products, business or service? Tip. One of the best ways of finding out about your business is by doing some research 50 of our own customers and stakeholders to help you understand what it is about your business that appeals to them. Therefore, you can use that information to define and refine your key messages, as well as how best to communicate with them.

This can be a simple one to two page questionnaire, or a quick poll or survey on your website. Nothing major