Yes, there are loads of social media platforms out there. But it doesn't mean you have to be on every single one of them. It all depends on your business. So I would suggest having a Twitter account and LinkedIn account for yourself as an individual. And for personal professional work networking that is, you can also set up a business LinkedIn account as well, if that's relevant for you. But for the for for the most, I recommend having at least definitely have a Twitter account and a presence on LinkedIn, at least your own personal presence.

Facebook is also a great way of building relationships. But it's not a platform that every business needs to be on immediately. Facebook and LinkedIn are great ways to maintain relationships with media and stakeholders. But beware, these tools are a little bit more personal than Twitter. So don't start friending. You know every reporter that you find in your industry.

Instead, maybe use Twitter as a way to initiate and grow the relationship, you know, follow them on Twitter. And then from there, you can look at connecting with them on LinkedIn. But I wouldn't say you know, start adding people on Facebook because it's much more personal. And they're all social media platforms operate in different ways. And their users have different democratic demographics. Because of the nature of social media.

There is an overlap of users on different platforms. For example, I'm on Twitter, I'm on Facebook, LinkedIn, Snapchat, and Instagram. So it is important that you choose the right platform for your business, so that you don't end up wasting time trying to support social platforms that are not really relevant for you or your business. What you need to have in mind is social media is not advertising, where you are just broadcasting to an intended audience is really about actually engaging with you know what others have posted and having like a two way conversation, you know, sharing relevant content with those who would be interested in your products or service. So you can do that but don't just use it as a as a toss just keep tweeting or you know pushing out, just ads off or sales you know, it's about engaging you know in topics and that's how you go about building it.

So therefore whatever social networks you choose to know you will need to take some time to look after it or have someone keep in mind it for you. So that bait so that you know, you can post and respond to post and build up your network. You can use social media tools, you know there are quite a few out there to help you for plan your updates for the week ahead. Hootsuite being one of them I've I've used before. But do note with a for planning. It means your social media posts are pre scheduled so you can't so you, you can sit back and they happen but don't forget to plant the plant where you have posts going out with outdated or miss information.

Keep us on May during business calendar synced and up to date. Remember to monitor and keep track. Now, lastly, with social media use it but don't abuse it. The key with social media is not to be boring. It's a fun and informal. It's really fun.

It's informal. So you need to remember that. Remember that, that what I've mentioned so far isn't an exhaustive list or social media platforms. They're just some of the most popular ones that I've highlighted. The growing number of social media platforms choose from, it may feel overwhelming, but remember, you don't have to be on every single one of them. It's better to target those that are most relevant to your business and provide good engaging content to a tuned in audience.

Don't spam people. We all hate getting slapped. Now. That concludes our last module. I hope you've enjoyed the course. Now Good luck and go and get the coverage you deserve.