Improving Motivation Case Study

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Transcript

Katie was having trouble staying motivated. She looked at her goals every day. They were written in the present tense and used I statement, but she lost focus by the end of the day and found herself with too many unfinished tasks. One day her mentor told her about the gamification program that the company was going to implement. She thought that gamification would be an effective method for her personal goals since she loves to play games. in her spare time, Katie created her own game with the tasks she hated, such as exercising.

After three months, Katie discovered that she was reaching more of her goals, gamification made her tasks quests to be conquered, and she found yourself excited to finish and earn better rewards.

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