Now you've put in all this work to create the journey. And maybe it was hard, maybe it was easy. But now you've got a lot of ideas. What do you do to choose where to go next? So who decides? Will it be the owner of the project?
The one who is funding that the manager of this of this endeavor? Will it be engineering, who is very much involved in the hands on the building? And could be the primary decider of well, this is practical or non practical. And here we are, here's where we were going. And this is where we're going next? Or would it be designed saying that, well, this is most important for the users and therefore, this is what we must do next.
It's ideally, everyone's working on behalf of the user. Every one becomes a designer. And based on their lens, interpreting that, so it's going to be a combination of like what's affordable, or Where's their good opportunity, as far as accomplishing the goals of the organization, also, including the user, and meeting them where they're at. It could be, well, what can we build or improve differently that is practical and doable. But we'll make a difference for the user, right? And then design, essentially, then your jobs done.
Because everyone's working on behalf of the user. And so if everyone's working on the behalf of the user, your job as a designer is going quite well. So then this is the how, like, how you decide it's going to vary, but then what you decide so what it looks like what it looks like to make a decision based on a map, it could be a variety of things. But in the end, it's what are we going to focus on next. And this can be through Collective Soul collaborative conversation, you can do things such as to avoid group dynamic challenges. You made us a private voting mechanism, you may use a.or, a marker voting mechanism where everyone gets to put a dot near the thing that they think is most important, or can circle it or what have you.
You can do is a combination where essentially the funding person for the project can circle their top three issues. And by circling their top three issues, or by saying they get to circle an issue and design gets the circle in issue or an engineer, whatever they do, it's like you're creating this mechanism where your attention Attempting to get consensus and move things forward in a way that is a combination of what everyone believes together. So, let's say through the end in the end through collaborative conversation, dot voting, and whatnot that these two issues got combined into one. And now that becomes the next place to investigate and the basis for a project moving forward. And then in that case, the map has served its job, we understand how we can do things better based on the journey of a user. And that was part five, deciding informed by the map