Making the Journey Map - Overview

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Transcript

Here we go with our class project to create a user journey map. Here's a quick overview of what we're about to do in the project steps. First, we need to pick a goal or problem. The goal or problem is something that we want to investigate is the basis of getting started. It's the it could be responding to something that you know is happening, but you want to dig deeper. For instance, why are people enjoying your product this month?

Why is there a issue going on for people quitting your service or something? Right? That's there's, there's there's a need to investigate or to think, well, we have an idea of how we can improve what we're offering. And we're thinking of this general thing. Now let's put ourselves in the shoes of our users to dig deeper and explore. But there's a reason to dig and there's, it's it's the context.

It's the intention that you have to start out. something you're going to discover more about chances are number one comes from number two, right? The understand your user. They're the big reason why you're here. But in this situation, we're starting with a specific thing to investigate. And then now, let's elaborate on who we're here trying to serve.

So we know why we're here. We know who we're trying to serve. We put ourselves in their shoes to understand what happens in the beginning in the middle and after their get there in contact with with our product or tool or service. What have you. So we map the user journey. Add observations, that's part four now from the perspective of your business, your organization, right, the people who are making stuff, maybe the engineers or artists, and then perhaps then, of course, the users themselves, right?

Where, where, where do we know where things are working and having ups or downs or have questions or challenges or what have you about each of those steps of the journey? Now, part five, we have the ability to build even further off of what we've learned so far, what have we learn what what new insights or observations Do we have based on the problem that we chose? Who were here to really study and understand and serve? And then what are they experiencing? How could we improve or adjust what we're doing? Now?

We've made some meaning with this map. What will we do about it? Where does it make sense to go next. This is about learning and deciding. And it'll vary what this looks like based on the team. are you again?

Is this a solo project? Are you working with a with a group? And here's where the collaborators and whatever methods you use to decide Are you are you voting? Are you prioritizing What have you something should rise up as far as what's what could be done next

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