All right, welcome to day six. This is part two of the important tools other than your bio and hashtags that you may not be aware of. So, the tool number four is your business insights. Now, of course, you need a business account, a business Instagram account in order to access this. So if you don't have that already, stop right now and switch your Instagram account to a business account. So the way that you access that are the three lines up on the right hand side of your account up here and you'll be able to see the insights tab, and you'll be able to dig really deep into your insights.

So what you can see are things like activity, content and audience. Under activity, you see profile visits, interactions on your page website clicks, emails, reach impressions, under content, how many posts have you posted this week? And how many impressions are those getting how many views it shows you your stories? You can do different promotions throughout this, even create a paid ad from this tab. And then audience, the audience tab is my most, my most used insight, and it should be yours too. So use this tab to see when your users are interacting with your content the most and plan your posts around those times.

What you'll see is you'll see top locations, age range, gender, and followers and days and times of the day that your followers are interacting with your content the most This is extremely powerful information. So I check this almost, you know, a few times a week I check my insights just to see if I'm on point. If you find that your top location is not your your current city or your you know really close to you, then that is telling you that you need to add your location tag to everything that you possibly post. Okay? So you need to get you need to dial in even more with your local hashtags and and be adding your local tag to your posts. And you'll start to see that that grow on your application.

So another thing that you can view is the insights for your stories. So if you have a story open just a swipe up to see the different insights. So you can see different polls and stats for like if you were to if you posted in your story, a survey or posted a question, you can see who answered yes and no, you can see who you know who clicked off of it, who you know, wanted to see more and things like that. So there's a lot of really powerful insights in your business insights tools that can help you really actually figure out how and when to create your content. So the homework for day six is to be sure to set up your Instagram as a business account if you don't already and check First of all, check your location, keep track of where your followers are coming from.

If your location isn't the top location, use your location more to boost that stat. And then age range is really important too. So list three ways that you can target the age range you're looking to target, whether that's through your written message, and or your hashtags. So if you want more moms to be following you and and you want more customers coming in the door that are, you know, maybe stay at home moms, then then you need to curate your hashtags to cater to that, that demographic, right. So think about some of those things. Use your business insights to your advantage.

Check it, check your business insights at the minimum once a week, if not more, just to stay on top of when to post