So today I'm going to show you how to set up your Instagram story ad. Now, you should at this point already be you should know how to set up your business manager and have your pixel on your Squarespace page. So if you haven't done any of that, or don't know how to do any of that, you're going to want to go down to the what the tech section of this program and learn how to get that set up. So So those things should be in place before you jump to this section. Okay, so once you're in your business manager, go ahead and select ads manager and we're going to create a new campaign. And typically, we like to use traffic engagement or conversions when we are running an ad on on Facebook or Instagram.

So when you're just starting out those three are usually the ones that we're going to be starting out with with a typical ad. But today, we're going to just show you how to run a Instagram story ad. Now, in order to do that, you have to use one of these two options. Reach is to, like get to the masses get to as many people as many people as possible on your ad. Now, that's not the best strategy, in my opinion. My advice would be to do brand awareness, which is actually going to niche down who sees your ad, because we ideally want to get this in front of people who are actually going to become our clients.

Okay, so you're going to select brand awareness. And just for demo purposes, I'm going to name this story ad demo. So nameless, whatever it is easy for you to remember. And As far as your naming convention up here, I usually like to say, my, my age range. And for me, as a hairstylist, I kind of like to work between ages 25 and 55. And so you can set this to whatever you want to your liking.

And then you can go ahead and what I like to do because we are location based, I like to say people who live in this location, so I'm in Minneapolis, Minnesota is cold here. And I like to set this to 10 mile radius. Because I'm in the Twin Cities, I'm gonna also say St. Paul. And set this to 10 mile radius, or you can change this to whatever your liking is, and then make sure that you change that age range to whatever you had set up at the top. like to do English all and then you can always do some detailed targeting. So let's just say um, you know, maybe you like people with you know who have a interesting coffee.

Um, maybe you like people who read books. Hey, um, now what I want you to notice over here is the potential reach right now is 470,000 people. So that's actually a really good reach. I always like to say, to keep it between 200,500 thousand, that's kind of the sweet spot. Okay. So once you've got that set to where you want it, if this ends up being too big, then you might have to exclude or narrow your audience.

And say, but I don't want them, I want to I want you to exclude, let's see exclude people who are, oh, you know, I don't know, you might have to go to the Browse tab and see what interests are. And you're like, I don't really want to work with people who are, you know, in technology or I don't want to work with people who are whatever. So whatever this is for your liking, just make sure that you're between 200,500 thousand people. Then what I would suggest is doing, add a connection type exclude people who already like your page. So we don't want to get in front of people that are already familiar with our brand. We want to get in front of a cold audience and get them introduced to our brand.

And then we're going to do edit placements. This is where we want to put this on to our story. So unselect Facebook unselect Instagram feed And everything else, and all we're going to have checked is Instagram stories. So you'll see that this number jumped up. And when you have too many things selected, it's it's spreading your budget out across too many platforms. And it's actually not going to show it to enough people.

So having this in one placement is going to be the best for you. So then what we want to do is you can start with a $5 day budget, that's usually like a good place to start. The sweet spot budget is going to be between 15 and $20 a day. This is going to be your own, you know decision on how much you want to spend per day and how much you know you're willing to put into your own marketing. So my suggestion is always to nail down your organic your free organic strategies before you get into paid advertising. But if you want to test it out for a month or so, you know, this is kind of a fun marketing test to see if you can get people in.

So, set this to your liking and click Continue. Next thing we're going to do is go up here, it's going to always say default name. So I always give myself kind of a code. So for me, if I'm Ferrari do hair, I'll just use f h, and then do you know, Insta story ad, something like that. And if you don't have a business Facebook business page, obviously that's you have to have that in order to create ads through the business manager. So you wouldn't have even gotten this far if you didn't have that.

So you should have your Facebook business page set up. And you should also have your Instagram page connected to your business page. So that you can connect that directly to your adds. Next thing you're going to do is you're going to select carousel images where you can select two or more scrollable images or videos where you can scroll left or right, you can do a single image, or you can do a video. Now, ads these days are extremely powerful. using video, video is getting better views, better engagement, getting more, more, they're converting more than they are with single images.

So if you can do a video, it's extremely powerful and could set you apart. So definitely, you know, test some of these out. It's always best to test two different kinds of ads against each other to see which one is performing better. But that just means that your budget is going to then double. So you know, like I said, this is is going to be an investment for you and it's your own personal decision. So you have to decide.

But it's always best to test two different things at the same time to see which one is performing better and then take the winner and run with it. All right, then on to the next thing. What we're going to do is we are going to choose our image let's just say we're doing a single image. And let's see you could always do like a before and after on something like this. Or just something over here. And you can create the image in Canva.

So create your ad in Canva. Okay. And then what you'll be able to see is, so this is pulling a video from my my website for some reason. This is kind of yo could look But let's just say let's just say I choose. I'm just going to grab kind of a random image. So let's say I'm okay, let's just pretend that I've got some text on here that says, new clients, new client offer.

And then you state your signature offer on here, okay? And then in this text box, you're going to see where it's, I can say, swipe up. Swipe up to book now okay? Cool, okay, now, you can edit the background. You can put your brand color in here. So I could grab, I could grab my I could grab one of my other brand colors like see that's one of my other brand colors.

I could put that in the background you can definitely change you know, change these to your liking. Add a website URL for sure add your booking URL, okay. So you're going to go in and put you're going to grab your step More link or your whatever your booking link is I'm doing it this way just so that I can show you where to find it. Alright, so then you go in to your booking page, is it your booking page, grab your booking link here and add that over here. Okay. And then you can't select what you want your your call to action button to stay.

So pick the best one that applies to you in our case We're going to probably select book now. And and then here, the URL parameters this, they do say is optional. But if you are tracking anything with Google Analytics, this is a great place to add a URL parameters so that you know exactly where people are coming from, and that kind of thing. So you can build your URL parameter here if you wanted to. I've used this, I don't always use it. But it is extremely helpful if you have your Google Analytics running on your website.

And then of course, if you you always have to have your facebook pixel set up because this is another way to track where your people are coming from. So so make sure that your facebook pixel is installed on your web page and that is something that I also show you In another video, otherwise, they do have instructions here on how to do that. And if you don't have this set up, you'll go ahead and set it up and they give you step by step instructions. Alright, so then you're just going to hit confirm. And that is all you have to do. And then what you're going to do is you're just going to see this pop up in your story ad, it's going to wait until it gets it gets published.

But the main thing that I want you to to do is to make sure that in the image or the video, it does say you have designed it already in Canva, so that there's already wording in there. So if you don't know how to do that, head on over to Canva and start designing a story in Instagram story that looks like a ad that is promoted. Your new client service with your signature offer. So before you get to this step, make sure that you design your ad in Canva and then come on over here and set up your story ad. And I hope that was helpful and I'm excited to see your results and I'll see you in the next video.