Welcome to Lesson eight, continuing connection with your subscribers through broadcast emails. Now beyond the first automated sequence, or something called broadcast emails so what is a broadcast email? Why is it different than an autoresponder? broadcast emails, they present a newsletter feel, I want you to think update on it, you know giving sending an update out to your list. They're generally sent weekly, so maybe they're sent every Monday at 8am or maybe they're sent every Wednesday. They're a touchpoint.

To continue the email relationship with your subscriber. They use three of the four types of emails that You've learned about but we do not use the introduction email in a broadcast email. And here's why is when they've gone through your automated sequence, you've already established yourself, you've, you've given them a welcome email already, there is no need to continue to do that again. So you're just going to continue to build the relationship. So that's why you're able to use the other three types of emails, the value, add email, the storytime, email, and the promo email. broadcasts, emails can be created and automated to send weekly for months.

You can set it and forget it. You can set it for maybe four weeks of emails, maybe you get a creative spurt and you write four different emails for those four weeks, then You're done for the month. All you have to do is come back the following month and I've known others and clients actually that we've done work for that we've written, automated weekly updates for up to six months. So it is a possibility and that's why automation is so powerful is you don't only have to do it with your, your autoresponder sequence, which is the sequence where you're introducing yourself to your list and introducing them to those four emails or maybe going all the way up to seven or 10. But beyond that, when you get into broadcast emails, you can really just schedule those out as long as you want. You can schedule them in your email marketing software.

That's what I'm talking about, set it and forget it. With each broadcast email, the relationship with your subscriber can be deepened. You can continue the conversation Encourage engagement. Now the format of a broadcast email is the same as you learned in lesson six. Here's a reminder for you. You want to leverage the power of the open loop to remember the open loop how we talked about the open loop earlier on.

You want to leverage the power of the open loop in all of your broadcast emails to keep your subscriber anticipating your next email that keeps them engaged. So let's review. Broadcast emails are a great way to stay top of mind with your subscriber and stay relevant in their inbox. So where do we go from here? It's time to take action. You only have one one lesson left.

It's lesson number nine and it's a short one. Once you finish with lesson number eight, it's time to take action. Head on over to the project gallery and complete your assignment after you watch lesson nine, then get your automated sequence in motion and share it with us.