Welcome to lesson four. Now, at the end of the last lesson we were talking about how do we get them to open the email? subject lines. That's where we're going in this lesson. How do we get them to open your email? opening up that email?

What does it take? It takes curiosity. So how do we evoke curiosity? In our audience? A good subject line evokes curiosity in the receiver. This compels them to open up your email.

Along with carry on subject lines are best when they're simple, direct and short. Think about it. Have you ever seen a long subject line? And even if you did, were you super excited to open that email? Probably not. I'm gonna bet money on that one.

So you want to make sure that there are simple, direct and short. Now we want to stay away from something that I call clickbait. terms such as free bonus, limited offer. Well, we see these quite frequently in our inboxes. Many turned a deaf ear because their inboxes are crammed with them. Or either that or your spam filter has bumped them into the junk box that frequently happens.

Clickbait won't serve you in the long run. So avoid using these terms in a subject line. Now, let's go back to lesson three for a moment, when we talked about empathy, and connection. Think back to an email you receive recently that really connected with you. Chances are, there was something in that subject line that made you curious enough to open that email. Maybe it was conversational.

Maybe it really hit home. Maybe you like the emoji they used. And yes, emojis are very effective and subject lines they are. Now let's take a look at some examples I put together for you some examples Hear for you. The big question, did you receive it? And the word for best blank fill in the blank goes to.

Now I'm going to break these down just briefly. The big question that really evokes curiosity because when people get that subject line, they think well, what is this? Good question? Hmm. Now did you receive it is great to use if you've given them some kind of free report, or some kind of free gift, or something along those lines. And it can also be great.

As a pre emptive measure, when you have a Shopify store, let's say and you want to offer a coupon, they'll get curious and they'll want to open that email. And then within that email, you can say something like, here's a great coupon for you to use, and we We can get into the structure of emails and the content and the format a little later on in this course. And the reward for best, whatever you want to put there goes to whatever is relevant to your brand, whatever is relevant to you and your audience. That's what's going to go into the blank. But it can make it really fun. And it can make it very curious and exciting for the person that gets this subject line.

So those are just a few examples for you. And I want to invite you to download my free list of 20 of the most highly converting email subject lines. And this is something I've compiled over my 20 years over 20 years of research, in email marketing and email campaign strategy. So if you'd like to download that free resource that you can find the link in the classroom subscription, you can also find it in the class project. Now it's in the class description area, you should be able to find it there and be able to click on that link and download it. So let's review.

What have we learned about subject points here? curiosity is a superpower when it comes to subject lines. Keeping your subject lines short, in conversational boosts your open rate. And now that you have them opening your email, how do you get them reading your email? So yes, that is where we're going. We're going to be taking a look at that in Lesson number five.

I'll see you there.