Welcome to lesson two, we're going to be talking about leveraging you the power of your methods. Now when I say you don't be alarmed if you're working with a brand or you're working at a company and you're thinking, gosh, is this just for an individual person? No, it's for brands, and it is for you. So regardless of whether you're working with a brand, or you're working as a solopreneur, or you're working as a small business, this is all relevant to you. And I will show you how as we walked through, this is more about establishing the power in your message regardless of whether that's you directly as a personality, or whether that is a brand. So let's get started.

Leveraging you the secret sauce to standing out in every inbox. Well, there it is right there. It's you. It's you. And here's why. Why does this work in a crowded marketplace?

Authenticity. I want you to think of some of the most established brands out there. And how you have learned through seeing their messages, seeing their emails, if you're on your, on their email list, whatever it may be. You've seen out there in the marketplace, just consistency and authenticity. You see them really sharing their brand in a way that's very authentic. Maybe you've also seen some solopreneurs out there or maybe you're a coach or a speaker or writer.

And you're sharing yourself out there. And you're realizing that other coaches or our other writers or whoever it might be, are doing a great job. And you're wondering, how are they doing that? Why do I feel so drawn in every time they're speaking, chances are they're being very authentic to who they are and the brand that they're representing. So, Authenticity, although it might just be a buzzword in your thinking that in your head, it actually goes much deeper than that. authenticity in all of your messaging, and that includes emails, I'm talking messaging by emails, tweets, how some Facebook posts on Instagram posts on LinkedIn.

Authenticity in all of your messaging, creates tremendous leverage, because there's only one view whether That's you personally or whether that's you as a brand. There might be some similarities with other brands, there might be some similarities with others in your field, but there is truly only one, you and here's a quotable for you. The more you can communicate your unique value and your unique presence to the marketplace, the more relevant visibility, you gain. And feel free to, to quote that out to tweet it out what to do is to do whatever you'd like with that and share it out there. And please, if you would credit me to it. Now the more you can communicate that unique value, and whatever that value might be, maybe you're a brilliant wizard in the finance department and you're a financial planner and You can really help your clients to maximize their wealth, or maybe your health coach, and you can help your clients.

Gain more energy, gain more wellness, feel better about themselves, eat more healthy, and enjoy a much higher quality of life. Those are unique values. And let's not forget about your unique presence. Like I said, there's only one you and that's more of an energy that's more of understanding what is so unique, what is so exciting and different, that presence that you have that you are contributing to the world that you're contributing online or that you're contributing to the corporation that you work for, or that you're contributing, contributing to your own business. When you share all of that, with the marketplace, you gain not only better visibility, but relevant, visibility, relevant visibility, and when you're relevant, you start getting attention from subscribers from an audience. And that leads to conversions.

Showing up real and unfiltered can work in your favor. Now, I know there's a lot of you out there that have probably seen some overproduced videos or videos that have just seemed so perfect of people on YouTube. And you've also seen some probably some photos that have been very photoshopped. When you see those things, does that come off as real and unfiltered to you? It probably doesn't. And so there is a subconscious note going on there that i don't i don't i don't know if i really buy into this.

However, think about videos or photos that you know, are real. Maybe they're raw, maybe they're uncut. Maybe someone is bold enough to be completely unfiltered in what they're saying. There is an element, an energy, of vibe of authenticity and realness in that, that is very attractive and also helps to establish trust. It helps your audience feel more safe with what you're presenting. It actually opens them up subconsciously, to your message, whatever that may be.

Your audience will see you as a real person, not a copycat of what everyone else is doing. And that is highly advantageous. So let's review. Marketing is simply effective, targeted communication with your audience. This is how we're building relationships through email, right? It's through email marketing, targeted communication with your audience.

I want you to just take that in for a minute. Think about that. What do we mean by targeted? What do we mean by targeted? Well, this is where I'm going to leave you for this lesson. And we're going to talk about what we mean by targeted in the next lesson.

So I'll see you there.