Welcome to Lesson five. If you'll remember from the last lesson, we were talking about getting them to read your email now that they've opened your email from having a really evoking awesome subject line, how do we get them to read the email and really have them get some value out of that email. So in this lesson, we're going to talk about the emails to send and the four most effective types of emails that you can use. There are four specific types of emails that you can use in order to increase engagement in conversation with your audience and with your subscribers. Now, what are these four types Here are the four types. We've got the introduction, we've got the value add, we've got storytime, and we've got the promo.

But before we get into the four types and what entails each type, there's something else really important that we need to cover. It's called an open loop. So what is an open loop? Open loops are an engagement mechanism. Open loops of action look like this. They create anticipation for the next email in the series.

They can establish trust. They can increase open rates going from Forward, they leave your subscriber wanting more. So for an example, something an open loop would be something like this in an open loop usually occurs toward the end of the email might be the last line in the email before you close out the email. Or it might be in a PS. Okay, and it might say something like this. In my next email, I'll share this crazy tip to increase your productivity by 100%.

You'll be amazed when you learn what it is, look for my next email with this tip. So in this particular example, we're talking about increasing your productivity, but you can talk about sharing some kind of valuable tip, you can talk about sharing, some little known fact, whatever it is some secret, whatever it is something that your audience your subscriber will find very appealing. That is the objective of the open loop. What it does is it keeps them intrigued and waiting for your next email. Now, let's look at the four types of emails. And we're going to start with the first one, which is the introduction email.

You've heard the old adage, you only get one chance to make a good first impression. It's the same with email. Okay, your introduction email, the first email they ever get from you establishes that first impression. It sets the tone. It's important that you start building your relationship with them from that first email from that introduction. This looks like a welcome email.

It delivers on a promise. So if you offer free free gift, didn't make sure to talk about that in your email. It's the inception point for building on a relationship with this subscriber with this member of your audience. This is where you show them a little more about you. This is where you start to warm them up to who you are and what you're about. Now, we're going to get into formatting a little later.

But I will tell you that this isn't about writing a long email. This is about starting a conversation, much like you do when meeting someone for the first time. You don't immediately launch into telling them your life story. You start small and you add on your first email should be the same way. succinct and welcoming, with a little tie in to what's coming. That's that open loop right.

This is dangling the carrot is the open looping. And that will lead you in to the next email which is called the value add. The value add email can be extremely effective in establishing your know like and trust factor. We talked a little bit about creating that relationship, in your introduction email. In the value add email, you want to bring in a little known fact or some type of valuable information that will really provide something something really desirable. Need a mean provide a solution to your subscriber.

This looks like relevant information that will create a positive impact. This looks like maybe inspiring them for To ask for more knowledge. Ultimately, you want to leave them better off after reading your email than when they started. You want to leverage that value that only you can provide. So you can start building a relationship of trust and recognition. value add emails provide massive value.

They offer relevant information that's totally desirable to the subscriber. Once again, remember in Lesson One, how we talked about pain points, or blessings, sorry, lesson two. lesson two, we talked about pain points. If you look at what's on the opposite side of a pain point, it's a solution. Maybe it's just a tip that offers relevant information that's desirable. That will actually give that subscriber a solution.

Added emails also create a positive impact. And they leverage your unique contribution. So they're really highlighting your solution provider, your trusted advisor, position. And establishing your know like and trust factor, which is really important. Once again, you'll want to keep this short and sweet. It's a little longer than welcome email, but not so long that they won't want to open another email from you.

Okay, and once again, we'll get into format a little later on in this lesson. Now, the next email in the sequence is your storytime email. I like to call it storytime email instead of just story. storytime, this sounds more fun. Because who doesn't love a good story? subscribers are no different.

It's much easier for them to relate to you. When they feel they can understand that there's a real person behind that screen, sharing their story. Sharing your authentic story has tremendous impact on your audience as it solidifies, empathy and connection. How many times have you read a story, and I identified with it or deeply felt something when you read it. Your story emails can do just that, for your audience for your subscribers. The beauty of story emails is that they can be a little longer in format.

Once again, don't go crazy. Keep in mind that you don't want to have them scrolling over and over and over. You can deliver a story in a few paragraphs. It is dynamic and impactful. This looks like pouring yourself into that email in a way that they can feel your experience and connect with it. You Really want to evoke relatability you want to make sure they can relate to you.

That's capitalizing on that real factor. That authenticity that we talked about in lesson two is built on the relationship established in value, add email builds on the relationship established and in the value of email, solidifies empathy, and connection increases your know like and trust factor. So as you're seeing as we keep on going forward, each email builds on the next email and you're building a know like and trust factor, one on top of the other. And as you know, as you build on anything and you're creating a foundation, you get a more and more solid foundation and you want that know like and trust factor to continue to grow. That is only going to serve you in the end. So where do we go from The storytime email, we go to the promo email.

This one's pretty self explanatory. Your promo email is all about promoting your product or your service. Maybe it's an affiliate offer, or a discovery call, regardless of what it is, when you get to the fourth email in your sequence, your subscribers are primed and they're more likely to embrace an offer you present to them. Now, let's be clear that the promo email is not intended to be salesy. It's intended to create an invitation to learn more, and drive them to a product page, a sales page or scheduling option if you're offering a discovery call. The focus is on benefits that they could receive with the aim of providing massive value to them in the process.

A promo email promotes your product focuses on the benefits that they can receive creates an invitation to learn more. And by this time, your subscribers are more open to purchasing from you. Because there is a more established know like and trust factor. And this is really, really key. And here's a quotable for you. The approach toward composing messaging should be with the reader in mind.

Right as you would in a conversation with a friend. And you might be thinking, Wow, that sounds a little casual. Sometimes casual is good. creates an air of relatability, which is exactly what you want. And let's review. When these four email types are used in succession, along with open loops, you'll build a solid relationship with your subscribers.

So now that we know what the four types of emails are, what formats work best. You heard me talk a little bit about formatting and that we get to that later, right? What's the most effective way to get them out there? Well, that's what the next lesson is for. So follow me over there. I'll see you then.