The final mistake users make is that they don't use hashtags. Adding hashtags to your photos is a great way to find new followers and share your photos with more people. But hashtags can be tricky. To get the most out of them, you will keep a few things in mind here. You might know that hash tagging originated on Twitter. But not soon after that social media platforms started using hashtags as well.
Let's take a look at how hashtags work. The content you post on Instagram usually goes with the short message caption, and a few hashtags. These hashtags help organize and categorize images into video content. The benefit of all is called content discovery. Now, when we talk about hashtags, it's a mistake not to use them. But it's also a mistake if we use irrelevant hashtags.
There are people interested in a topic and what they do on Instagram. Instead, the hashtag in the search box, they've put the hashtag or a keyword, call it whatever you want, because they're interested in the particular thing in the particular topic. And if the posts in that category, the hashtags are irrelevant, chances are, there will be no engagement. So don't use hashtags just because they're popular and have many hundreds of thousands, or sometimes even millions of posts. Another question, how many hashtags should they use? The guys from Social Media Examiner will advise you to use from three to five hashtags per post, but I disagree.
It really depends on the purpose you have. When you hear the word hashtag, you should think about traffic reach and engagement. So if you're in a growth stage, my advice is to use all 30 Hashtag Instagram allows. If you're a well established company like Coca Cola, well have a look at their posts, they have 1.6 million followers, and their posts don't have many hashtags, but just a few that led me to believe that they focus more on engagement in this stage. By the way, how many hashtags Do you use per post? Use the discussion board and tell me an important point when we talk about hashtags is relevancy.
If you're using hashtags that have been applied to millions of photos, and they're not relevant to your past, you just want to trick the system so to speak, users will ignore or even blacklist your business. All right, let's recap. You need to use hashtags on Instagram, or you're missing out reach opportunities. Instagram allows you to use up to 30 hashtags per piece of content if you're in the growth stage. Use them all. hashtags are about traffic.
It's crucially important you use relevant hashtags. hashtags are a great way to put your content in front of people searching for keywords and phrases associated with you and your brand. If you use of course Instagram for business. Thank you for watching.