Okay, so the first thing that you're going to pick is your destination. Okay? So let's say, for now I'm just going to stick to my Facebook page at profit insiders. Okay? And then I can do a couple things here. I can do a sponsored story, or I can do a Facebook ad.

So a sponsored story is basically going to be Facebook, shouting out to people that are friends of my fans, and letting them know that their friend either liked my page, or that they liked a post that I put on my page. So this is a sponsored story. This is a page like story. So this is what the ad will be like Facebook handles, you know everything as far as the creative and creating the ad for you. So basically, we just say, you know, Nick Lewis likes profit insiders, and Nicholas is a friend of mine. So that's the actual I would see So, you may have seen ads like this just kind of letting you know that your friends have liked something and then like I said it could be a post it could be your page and you choose this is good because it kind of gives that herd mentality aspect those add into the mix a little bit you know, people feed their friend like something so they want to go check it out, they like it.

You know, so this is this is pretty cool that you can do that they allow that there they have enough traffic and members now that this is this can be lucrative. Okay, so sponsored stories can be very effective. Okay, just keep in mind that with sponsored stories, your destination has to be your page, okay? You can't send one someone to an outside website. So this is mainly the purpose of this is to build likes and build your fan base, okay, which can turn into profit, if you've got your page optimized, and you're funneling your traffic correctly, but the overall purpose is to get fans. So definitely, we definitely suggest using sponsored stories, at least in your ad campaign, okay, at least as a part of it.

So you come down here, click Continue. Let's say we're going to do a page like story. And then we can target our demographic. So it says here that our estimated reach is within the United States, you know, 22,520 people, these people are going to be 18 and older. Basically, when we have here, they're not already connected to profit insiders, but their friends are. Okay.

So, going back through Facebook Insights is really important for this because you can go back and see where is all your traffic coming from? Are they coming from the US? Are they coming from different countries, if they're coming from different countries, you're definitely going to want to add those countries to Your location, because that's going to increase your potential reach or your estimated reach. Okay? So go back through Facebook Insights, utilize your insights when trying to decide how to target your demographic. So you come down here you see, we can choose age, we could choose sex, okay, profit insiders, and you know, it works for everybody.

So we would probably keep this the same, anybody 18 and older that's looking to, you know, make money online would be our target demographic. So there's really not a reason for us to niche down on these two aspects. And then interests, interests are pretty cool because you can you could target someone by their interest. You know, it can be very specific, you can get down to like a very specific interest. The only problem is that a lot of people, you know, they don't put their interests on their profile so you could be missing out on some traffic. So I don't usually Target interests, but you can, okay if you've got something very specific.

And, you know, especially if, you know, you want people that are only looking for this specific thing, you know, because that's, that's the only people you want to spend money on as far as getting your clicks or getting your impressions, then, you know, you would use this I don't, so I'm not going to right now. And then connections on Facebook. Right here it's going to be only people who are not fans of profit insiders. Okay, so they've already set that up. These are the people that are eligible to see the story in their newsfeed. Okay, so this is based on what we chose.

Okay, we chose sponsored stories and we chose we chose a page like story