Hi there. Welcome to the experiential marketing segment of the guerilla marketing school. experiential marketing is marketing you can experience you may be amazed to hear. This video is going to give you some outlines some guidelines on how to develop your own experiential marketing concept. Some best in class tips, I guess, I've been doing experiential marketing for a very, very long time, I think about 30 years. You know, pull up, figure out my head, from the early days doing music and events, club promotions, all that kind of work through to being the first member of staff at Europe's first experiential agency, an agency called cutting back in 1997, and I've been working in advertising and marketing and brands and PR and related industries.

Since then. I'm currently selling Floyd, I have been self employed for seven years. And you know, 50% of the work I do, or 50% of the briefs, I work on request experiential ideas. So I feel like I'm well placed to talk through this. I'm not really buttoned up. I'm speaking off script.

But I do have a list of talking points. And hopefully this will be useful to you. I will also provide you with some resources at the end, and take you through some good case studies too. So you can see how this all works in the actual real world with real budgets and real people, real goals, real clients, and hopefully that will be useful for you. You can check out some of my work at Floyd hayes.com if you wish, and you can also email me with any questions you like. Ideas at Floyd hayes.com.

Please feel free to reach out. I'm here to help you. Enjoy the video and I'll take you through my top tips.