Okay, the first thing you need to start with tip one is a good brief or request for proposal RFP is that sometimes known? The brief is essentially the scope of work, what you're being asked to do. I have a briefing template that I send clients, if they don't have a brief. Sometimes they send it anyway because it has additional questions I need to know. There's 12 questions on there. I will put that blank briefing document in the resources section for this segment.
So you can have a look. It's not rocket science, rocket science, but there are some things in there which can really really help you develop a good idea. It's the foundation. The brief, can be a few paragraphs long, I've seen briefs that have stretched into hundreds and hundreds of PowerPoint slides, you know, all told, I wish I was exaggerating. A brief should be pretty short. It should be concise.
It should give you enough informational background. On the brand or the product, to help you develop a good idea that is congruent with with with the business that you're dealing with. You will have questions like the background of the business, its challenges, the objectives of the piece of work, you're being asked to do any resources they have, including their monetary and budget. But also if they have access to space or cool things to give away anything like that's useful mandatories things you must say things You mustn't say. I ask what the single message they want to impart. It's so you know, someone comes along and experiences what you're doing, they go away with a very specific piece of information in their mind or they should.
That's part of your job as a as a salesperson as a marketer. But very often, you sometimes get five or six different things. We want them to do this and go here and do that and share over here and you know, the list goes on and I think this is it's not the best way to impart a message be simple, be concise, be memorable. be entertaining, all those things are what you're aiming to do with your idea. So the brief should help support that and begin to whet your appetite as a creative person. A brief should be, should be enjoyable to read, keep the jargon at bay, maybe put some images in there maybe a link to a video things, things of that nature.
So by the time you read the brief, you're inspired, you're excited to be working on the project. And, you know, you see a lot of potential in your mind. To kind of answer that brief at least that's how I feel when I get a good brief from a client, I feel really excited to be working on it. So briefings really, really important and I would recommend making sure that you have a clear understanding between you and your client of what is needed. So make sure you sign off on everything. Have the brief agreed upon in writing.
It's really important if something goes wrong, which can occasionally happen. You Don't want to have a conversation, which is well, you didn't understand the brief. Or maybe you were briefed incorrectly or the strategic direction changes or the money changes or the timeline changes this. There's lots of moving parts. So a solid, concise, written brief that everyone agrees on is a must to start any project