Guerilla marketing school part five. Okay, briefing time, it's time for you to have a play. I hope that some of the lessons and pointers and case studies have inspired you some most got your creative juices flowing. So the first brief is called blank sheet. Now, most big companies have an r&d department, a research and development department, you know, an Avon, and Nintendo Google, three m, they all have these large laboratories where people develop products from substances. Now, I want you to imagine for a moment you have your own research and development lab, and the boys in the lab have came up with a wonder product, a wonder material, which is called a blank sheet.
It's very like a blank sheet of paper. So I want you to go and get a blank sheet of paper. And this will be the substance, the the basis for your product. Now the sky's the limit. imagination run wild. It doesn't have to be practical.
It can be just a fantasy product. or indeed, it could be something practical. There's three things you need to bear in mind when you create a product. Just three things. And this is the brief. What is it?
Why is it? Why would someone want this product? What needs does it fulfill? And who is it aimed towards which group of people would enjoy your product or buy your product? Now I'll give you an example. I have this wonder material, and I decided to create a range of eco cat toys.
So that we have the Eco capital. Now the Eco capitals made out of 100% recycled paper, and it seemed it cat lovers who have a social and environmental conscience so they can buy this environmental capital for the capital enjoy. And it's fun. It's very easy to come up with these things. I would just like you to spend no longer than half an hour developing your own blank sheet idea. So take the blank sheet of paper.
But you can fold it, you can roll it, you can turn it into a cone, you can write something on it or paint on it, do whatever you like. But create a product that has some kind of purpose, fulfill some kind of need and identify the kind of audience the kind of people that would like to buy that. And then from there, the second briefing will be about maxing