Jesse worked in a company where his manager didn't really seem to care about what was going on. Jesse tried to live with the idea that the company's value and stocks were decreasing because of the manager. He thought of his manager as a lost cause and believed that there was nothing which could be done in order to get the manager on the right track. Jesse realized that his manager just didn't pay attention. He decided to meet the manager and give him some friendly advice on what attention management is and what could be done to improve it. Jesse introduced his manager to the terms motion and Zinni.

The company was soon making a comeback as the manager was open to the ideas and learn more tips from Jessie