Many SEO courses are simply a theory, which is ok, except that nobody knows how the google search algorithm works.

The only way to confirm site attributes is by testing with real-life sites. The aim of this course is to apply each step of the optimization process to a live site, and then show the effects over time. This case study features one of my sites, which has gradually lost rank and traffic over the past few years, mostly due to the changing requirements of the google search algorithm.

Each video lecture shows and demonstrates how to implement various strategies to improve site visibility in google search. Full details are given, with tools used to implement the improvements. Google SEO is changing fast. As a webmaster, you need to keep one step ahead of the competition to maintain your web presence and profitability.

What will you learn in this course?

• Researching a keyword cluster for SEO directly relevant to page focus keyword
• How to identify and correct technical SEO issues
• Correctly integrate LSI keywords into your content for SEO
• How to create a page menu for SEO
• Add schema markup for the blog post, audio, video, images, and FAQ
• How to add a 'useful links' section optimized for SEO
• Increase brand, trust, and authority
• Optimize SEO for a page's mini-FAQ section
• How to improve image SEO for featured snippets
• Optimize internal linking to improve site SEO
• How to combine several pages into one for an SEO traffic boost
• Advanced SEO topics
• Advanced on-page SEO techniques
• How to research a keyword cluster for your focus keyword
• How to increase Google search traffic
• Image SEO: ranking images
• Learn how to add schema markup for the blog post, video, audio and FAQ
• How to create a page menu
• Add a useful links section optimized for SEO
• How to find questions related to a niche