Tuning into your tribe, what is worse than wearing a tuxedo to an event when everyone else is in shorts, I will continue to say the same thing over and over again before you attend an event. Get to know the audience. If the audience is not right for you, you may attend but understand you're unlikely to gain any new business. If on the other hand, you want to intend just to form new relationships with others in the business community, by all means do so. Just do not stretch yourself so thin that yet another event will topple you. So the first thing you must do before attending is to find out who will be there.

If there was someone specific you want to meet, then find that someone who knows this person and get a proper introduction getting an introduction To your target audience is more likely to happen when you understand the protocols for the event you were attending. Remember, a third party introduction will go a lot farther than just introducing yourself from left field. introductions have a way of confirming that you are worth knowing. If possible, the person you meet should be the one who makes the decisions for his company. I'm not saying you should not form relationships with influencers, just the opposite, but it's best if your first relationship is with the decision maker. If this is not possible, then getting to know about the company through others is a good way to understand the processes for obtaining business.

These individuals often will introduce you to the person who makes the decisions. This type of third party introduction works wonders. Make sure you know exactly who will be attending the events and then find out their status within the company. The size of the company may also matter to you so make sure you know it size before making any approaches is often said that it is not who you know, but it is who knows you that counts. When a company needs someone with your skill set and they know who you are, it is likely you will be the one that will be contacted for the business. Most people like to show that they are well connected in the community.

But if you are well connected for being someone that gets things done as the expert, you were a lot further ahead. You have now discovered who is attending the event and perhaps even why they're there. Most often you will find that attendees are there to get more business sometimes they may be there to hear the speaker. Once you have the audience analyzed, you need to prepare not only your pitch, but also the questions you may want to ask to attract attention to your expertise. First, let's have an understanding of who is attending an event. We've talked about target audience over and over again, the audience is where you will make all of your sales.

Here are some techniques that are used by speakers that will work wonders for you as you attend events, pretend you are hosting the event and do the following. First, to connect with your audience, you need to understand why your topic is important to them. What do they expect to learn from you? Don't assume the audience is exactly like you. They may have cultural or geographical biases. And the more you understand them, the better you can express yourself to them and avoid speaking errors.

It is also important to know the level of knowledge they have about your topic so you can present information with the correct tone to keep people interested and engaged there. Several things you can do to prepare your pitch and research your audience before and at the beginning of your talk or meeting. First research in advance prior to the meeting or event. Speak to the organizer or sponsor of the meeting and find out the level of knowledge of the audience. Know what the topic for discussion is, and ask what they know about it. You particularly may want to know the demographics of the audience, age, background, gender, and even the industry that they are in.

It is really important when you are presenting, especially to a corporation that you learn as much as possible about your audience. So visit the website, read news reports and review any blog. Greet them at the door if you aren't unable to find out much information about the audience prior to the meeting. You'll have to improvise and adjust your talk or speech, or simply elevator pitch on the fly based on information you collect at the beginning of the meeting for Toastmasters International, a nonprofit educational organization that teaches public speaking and leadership skills suggests that if possible, the speaker greet people at the door and ask questions to ascertain their level of knowledge and expectations of the audience. You'll also make a few friends in the beginning and it's always nice to have friends in the room. Now, this does not mean that you will be speaking to a group, it simply means you need to know the audience before you start making your elevator pitch.

And finally, the call and response technique. Toastmasters also suggests that speakers use the call and response technique at the beginning of a talk or a pitch frame question. At the beginning geared towards learning about the audience, find out how much experience they have with the topic and adjust your talk accordingly. Using this method, you can also gauge the mood of the audience. If the audience seems to be in a lighthearted mood, you can change the type of humor that you're going to use or change the type of question. If the audience seems very serious, or the topic is of a serious nature, then you should get to the meat of the talk right away.

So what is in a title anyway? In this lesson, we're going to set out the reasons for doing audience analysis and some other uses of that particular research. Now, we've been talking and talking and talking about pinpointing your target audience experiences instant are not a substitute for the information. That's systematic research can provide. The uses of audience analysis include service development, evaluation, accountability, long term planning, sponsorship and marketing, business planning, management of contractual relationships and professional development. You want to know as much as possible about your audience beyond the demographics, geographics and psychographics.

If your audience is small, you may nonetheless be able to show that your service is worthwhile. So does your audience use a hard to reach segment? Are they in a segment that you really have difficulty getting to? Are they highly valued by a niche audience or a particular influential set of users? Knowledge of these audience can be used more widely to improve Proof service to improve delivery of hard to reach segments or extending service provisions beyond the niche audience. business planning, audience research Believe it or not based on surveys of target audience in combination with engaging the existing audience is of great assistance in assessing the feasibility of a planned new service or service enhancement.

Information about the level of interest among your target audience and the audience level should form part of the business planning as you move forward to go to events. job titles, well, job titles are useful internal to most organizations, but many titles are very general and don't necessarily say much about the person's experience or qualifications. industry or company size can have many major impacts on the employees titles, and can often be misleading to a prospective business relationship. Just if we have said you need to increase your scope so that you understand your audience a little better. So who knows you? The obvious thing is, you should know you, you should know where you're going and you should know your direction.

In short, it is necessary to identify who knows you. When you are networking, you will know some people and they will know you. However, there are many categories of people that are connected to you in some way, but they do not truly know you. For me, it is my connections on LinkedIn. I have over 19,000 connections that I know 80% don't really know me that well. I start by posting daily and seeing who actually reads my posts and make comments.

It is those people that respond where I can make inroads to having them know me After doing some research I came across the four categories that we are going to talk about. They can be used for identifying which category to place each member of your network. The exercise is definitely another time consumer. But as with other exercises in this course, the time is well spent. The value add for going through the paces is that you will soon learn who you have forgotten about who is in your network, and a list of people to communicate with. No time is really wasted when you take control of who you should know.

The first category is personal contacts in this category are my family and friends who I see in contact often on a personal level. They are the people who will immediately answer the phone when they see my number on call display. category to direct business partners. This category includes people with whom I have done business within the last couple of years, they will know who I am. And if I call or send an email, these people will return emails and phone calls just to catch up and see what I've been up to. category three, business acquaintances.

These are people who I've worked with or met at business events but haven't been in contact with some time. They may not remember where or how we met. If I contact them, there is a chance they won't know me, so it is time to beef it up so that they do. And finally, other acquaintances. This group is made up of old high school or university friends with whom I've reconnected via social networking, but never usually contact the people who know and can best help you will be the in the first two categories they will be the most valuable part of your network. Don't be afraid to reach out to them.

They know and like you and look forward to your call, you want to expand your business network. There's no better places to start than the third and fourth categories. Make an effort to get reacquainted with the people in these categories with all the social networking tools available. that's never been easier. But just like the days before Facebook, if you want true rapport, you'll have to take the connection, offline. ideas to remember knowing your audience, this comes back to knowing your best customer, you need to do your homework ahead of the event.

Do not guess and waste your time. Know who will be there. Know the topics of discussion and know all that you can to make the event worthwhile. First is an understanding of who is attending. There's so many ways to know more about your audience. Take time.

Do all the exercises associated with this course. And you will soon know your audience intimately. You will know every detail about how much they spend on products and services you offer, when they usually buy and where they buy. If you are attending events, zeroing in on the chance we'll be certain to bring you more potential customers. You just have to do it right. The customer will be yours to lose.

Once in a title anyway, and it's interesting to note that many titles for people are the ones that really say what the person does in a company. They are generalizations. For example, I was the director of technology operations for a small high tech company. Sounds great and I could be the person some companies would want to meet. Alas, my duties had nothing to do with the title. I was the information flow strategist for the software end of the business My title was a misnomer.

But most companies are like that you are better off ignoring titles and finding out who makes the decisions to purchase your product or service. Who knows you I know a lot of people I see the list in my large network on a daily basis. I do not know most of them to the degree that I would do business with them as they have not taken the time to communicate with me on a personal level. You will be doing business with other people and they do business with people they know and trust. Take a look at your network and find opportunities to communicate and not sell. Get to know them and let them get to know you then your business will start to grow.

There are many ways to get to know you and your audience better. In the next lesson, we will talk about the seven ways to give your audience the third degree. This will open up the floodgates for getting more information And getting more business than you could ever think possible.