How to talk about your specialty or perfecting your pitch. Why should you describe your business to others in five to 10 seconds? How much time do you really think you have to get anyone's attention? Five minutes, two minutes 30 seconds is actually 10 seconds. I know it does not seem like much time but you will be amazed about what you can say in 10 seconds is enough time to put your foot in your mouth. And then try to get it out again is also enough time to tell someone your expertise and have the person smiling and wanting to converse about it.

This of course, is what you want to happen and you can put together the pitch so that is a virtual guarantee. First of all, you need to gain the interest of the prospect. Next, you want the prospect to be receptive to establishing a relationship and to feel an interest in your product. It is not that difficult to do to put your best foot forward and get them interested. Of course not. Start by simplifying the message.

Write down your core competencies and describe them to the customer. Keep the customer in mind. Ask yourself, why would someone want to buy from you? Then tell them why. Put yourself in your customers shoes, so to speak and see what is in it for them. Ask yourself, Why do they want to know more?

This can all be accomplished in just a few seconds. your prospect may even have time to respond to you. Just make sure that you know what you are talking about. There's nothing worse than putting your best foot forward and tripping over this town. We will deal with how to practice in the next section. For now just follow these simple rules.

Define your core competency. Describe that competency in layman's terms, put it in writing and see how long it takes to say have you ever watched him other person practice a pitch. Not likely, most people do not practice they prefer to wing it and see what happens. If you take the time to memorize the pitch and make it a part of you and what you do, you will be more likely to win customers will also be received as more sincere and more believable. You need to pull out that mirror and get that camera rolling to see what you look like and how you can make improvement. Talk about when we talk about a hook is preparing the pitch.

Now preparing the pitch when writing an elevator pitch consider the nine C's is laid out by author crystal Leary. Your pitch needs to be concise, which means keep the pitch clear with as few words as possible. I also mentioned clear and effective elevator pitch should be understood by a layman rather than Then being filled with acronyms and industry terminology, it must also be compelling. What problem does your business solve? What can you do for the target audience? It needs to be credible.

Spell out what makes you qualified to do what you do without using buzzwords like outside the box or synergy using credibility driven words like certified will help you conceptual, the pitch should stay at level and not to go into too many details sort of very high level concrete. While high level the pitch should also be tangible and easily grasped customized, every target audience is different. The pitch should reflect those differences consistent no matter how many versions Have your pitch, they should all convey the same basic message. conversational. The idea of an elevator pitch is to start a conversation and hook your target. keep it casual, and don't try to close the deal in the pitch.

You're just trying to demonstrate that they have interest. An elevator pitch should hook the audience within the first sentence. So let me just review those nine C's concise, clear, compelling, credible, conceptual, concrete, customized, consistent, conversational. Now let's take a look at the next component. The next component is timing. Timing all comes down to practice.

You roughly want to have your elevator speech be 90 seconds Which is a very long time. The issue is that you have to hook your audience in the very first sentence and within the very first few seconds, usually a maximum of 10 seconds. Think about your pitch as the way people perceive your business. As the pitch is a short overview of your business products and services. Here's where timing is crucial. You want to have your most important details up front to catch attention.

We will go more into timing a little later. Now let's talk about making your pitch a priority. Your pitch should be used everywhere you go. If someone asks you what to do, give them your pitch. If you are in a lineup and are asked the same questions, give them your pitch. The pitch will become part of you and should never leave your site.

There is no easy way to create a pit If there were we would all be doing it and this lesson would not be needed. Here's some easy steps to get you started. Take out something where you can take notes. Step one, list your products and services. Step two, write out for each one a list of the benefits, and then separately the features. Three, write out what your company does, or you do.

Make it a good list, not just one or two items. Number four, write out a list of accomplishments, you know, awards, sells records or anything that's worth mentioning. Perhaps you got mentioned on the first page of the newspaper for doing something special. Five, write out the details about your ideal customer. This is the one we've defined earlier in this course. Six, emphasize and highlight the most important items on these lists.

As far as you're concerned, as this will be the starting point of your hook, seven ad interesting statistics that pertain to your industry. And hopefully you'll be able to get some statistics based on your products as well. Now that you have some good information in hand to get started, Next, we will go into more details about what you do the question, what do you do anyway? Adding goals to your pitch is not just a set of words, you really need to know the outcome you're expecting. If your goal is simply to inform without any need for the other person to react or ask you more than simply say anything you want. For me, I want to entice people to take my courses and buy my books.

My goal is to get them to ask where they can purchase the items. This is not an easy task, so I need to break down my thoughts into smaller chunks using broad strokes. have ideas. I begin by asking myself questions about what would anyone want to buy from me. So I start to make two lists. list one, as we mentioned in the slide before is a list of all the features of my products and services.

And list two for me is all the benefits of having my products and services. Now, I actually make a third list with all my qualifications in point form. We will weave these into the pitch a little later. Remember that people Best Buy based on emotion and not on the feature of your product or service. By making these lists you will have plenty of ideas on how to build your pitch to hit an emotional response from those who agreed meet. So far, you know about goals, features and benefits.

But what about the other components like your own qualifications? Now to work on putting it all together so you can talk about your expertise without sounding like you're pushing your ego out there. And boasting, you should be able to add emotional ties into the pitch to catch people's attention. So now we have gone over the goals, the features and the benefits. So let's see what's next. This is defining your expertise.

When I walk up to someone, I go Hello, my name is Dr. bat. How are you? The person then asked what you do. I simply say I propel business into more success through my scorching crowd marketing tactics program. As an author and small business consultant, I have helped over 40,000 people increase their sales through networking are your sales where you want them to be? This is just a rough draft of where I want to begin.

I weave a business pain issue with my potential solutions. At the same time give me credibility through a fact. I also asked them about their sales pain, now's the chance for them to give me an answer. Now all we need to add is a meme to our pitch to really hit home. So what is a meme anyway? a meme is a short phrase that will catch the attention of people and is also something they will remember in the future.

I belong to a networking group in San Jose, California, and we had a meme with our 32nd pitch. Each meeting we all stood up and introduced ourselves with our pitch and then recited our meme, it was a great way to make sure we knew each other's business. I can still remember one particular meme, a straight flush is better than a full house. This was from a plumbing firm. As you can see, it is very easy to remember some of the other memes were just as memorable. But for now, it is time for you to make yours.

For my name, I decided to use something similar to my tagline onto my business card. My name was health, wealth and education. But I felt I wanted to make sure I was consistent with all the other components of my marketing efforts. So using the tagline made it much easier. A tagline or meme needs to have a meaning. And it also should portray benefits to the customer.

My main tagline does just that. I am about promoting personal and business health by creating wealth strategies through educational materials, books, articles, courses, and so on. I know I can deliver on my name and tagline. What you need to do is come up with something that works for your business. If you already have a tagline but it does not work for something you can use for your name. then tweak it until you are happy with it and get what you want.

Send your memes to me through Facebook. The address is facebook.com slash blueprints for success media. Or by posting a question in the question box, I'd love to see what you come up with. Let's do a short recap. These are ideas to remember from this lesson. What's your hook?

Just remember, you only have a few seconds to catch the attention of the person listening to you. You must catch their attention in the first sentence and within 10 seconds. What else did we do the question? What do you do anyway? Create a liner to that will grab attention and give leave your audience wanting to know more. Develop your pitch from the potential customers perspective and not your own.

It's not what you say. It is what Want to hear? And finally, on your meme? What is your meme and tagline? Does it really tell the customer what you do? Does it really tell them how it benefits them?

Now see you in the next lesson. Three secrets powerful tactic.