Now that you've spent some time developing your free offer, defining your audience and mapping out your funnel, it's finally time to get down to business with Facebook ads. Nowhere is it easier to reach millions of people with just a few dollars spent, and service providers a discovery that the return on investment for these ads can be very good indeed. But you do have to put some thought into what kind of ads to create, which audiences to target, and of course, good copywriting. To start, you'll need to determine the type of ad you run. Facebook offers plenty of choices such as page likes, your ad will prompt people to like your business or fan page traffic. This ad asks people to click through to your website or landing page boosted posts.

This ad is simply a Facebook page post, which you're paying to show to a greater audience. Reach. This ad is ideal for brick mortar businesses who wants to get the word out regionally, lead generation or lead ads. This ad is to collect lead information from people interested in your business. This is a new type of Facebook ad that makes it easy for people to sign up for your offer, because Facebook will automatically fill in their information with the click of a button. The downside is your prospect will only see your ad, not your landing page, so your space is extremely limited.

While each ad type has its place for filling your funnel, you'll most likely choose either traffic or lead generation. And while lead generation are an exciting development, you might find that the standard website visit is easier to manage simply because you'll have one more chance to entice people to get to give up their email address on your landing page. As we'll see in the next section, copy spaces extremely limited on Facebook ads, you have only a few words to make a compelling offer, and that can be tough. With the additional space and landing page offers, you can add video more benefits, or a graphic representation of your offer offer which can help with conversion rates. So as an exercise, let's determine your ad style. What's the primary purpose of your ad?

This will tell me which style will work for your needs. So ask yourself, my ad will either promote my free gift to help might fill my funnel. If this is the case, then you should choose the website visit option or is it to drive traffic to a blog post or other content? If this is the case, then choose the boosted post option. But if it's to encourage more page likes, then choose the page likes option or you could allow people to subscribe with one click. Then you The lead ads option.

And finally, you might want to find an audience for your local business. If this is the case, choose the reach option.