Step 3: Lay Your Foundation

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Transcript

Beyond the monetization of your free content, you want to be sure that you have your funnel fully mapped out before you begin driving traffic. This is really crucial. While it's okay to not have all the pieces finished yet, you should at least have the basics of the roadmap, then the most profitable funnels all have one thing in common. They skillfully answer the what's next question with exactly the right product or service at exactly the right time. Take for example, if you're a business coach and say your prospect is in the beginning stages of building their business, he or she downloaded your new guide to get started. And they now have a website up on the host that you recommended.

Plus they're collecting emails through a form in their sidebar. So what's the max most logical step for them? Based on what you know about your clients you might feel the next is more more traffic. It's difficult to build an email list with without lots and lots of traffic. Better branding is one of the things you can do. A laser focus brand affects everything from the colors and fonts on your site to the words you use in your emails.

And it's not something that comes naturally to most people. Your client with a new website might need some help here. You can also offer program development. Not all coaching programs are the same. And figuring out what to offer can be tougher new coach, your prospects may need your expert advice to create a solid program. But don't stop there.

After helping your prospects get more traffic. What's the next need? your funnel should be designed to answer that in all their subsequent questions at just the right time. Keep it mind to that you can connect multiple funnels for more complex robust sales structure. Consider using tagging and list automation to move prospects and customers from one funnel to another based on their behavior and purchases right

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